Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001185
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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SALT THEN... The grizzled miner stealthily salted orebearing rock in the abandoned, played-out mine. The victim's eye and pocketbook were caught by the "Big Bonanza." But the victim's pay-off — nothing but grief! NOW . . . Stations who "salt" a few selected, smashhit movies during rating-week play the same old trick. The victim's eye is caught only by the big ratings. And his pay-off is the same old grief — inevitable failure. An advertising campaign must depend on sound steady, day-in, day-out performance. In San Antonio Television, you get depth of quality in motion picture presentation on only one station. WOAI-TV programs the complete libraries of Metro-GoldwynMayer and Warner Brothers — more than 1600 films, including many of the greatest Hollywood ever produced. And WOAI-TV insures top production quality of these "pure gold" films by owning outright clear, new prints of them all. WOAI-TV programs eighteen films per week, day and night. Their average rating is 11.6 (Pulse, Sept. 1957). COSTS Lowest in town! For example, at the Open, Five Plan Package Rate, AFTERNOON MOVIETIME (Mon. Fri., 12 1:30 p.m.) delivers almost 53,000 homes at a cost per thousand of only 80(J;. Frequency discounts and the combinable 10 Plan can bring the cost way down — as lowas50<J; per 1,000 homes, CHANNEL 4 SAN ANTONIO NBC Primary Affiliate Nationally Represented by Edward Petry & Company, Inc. Broadcasting December 9, 1957 • Page 17