Broadcasting Telecasting (Oct-Dec 1957)

Make WPTF *mm<m * *mim ^ , *0 SEllMAN *fAftMGSTETI£R Hitch your campaign to a WPTF personality and watch sales zoom. They are household names in 84 counties . . . yes 84 . . . where WPTF reaches over 50% of all radio homes. In Raleigh-Durham, Wilson, Eocky Mount or Fayetteyille. In Chapel Hill, Greenville, Danville, Va., or Dillon, S. C. . . . WPTF personalities are a first class passage to happy selling. WPTF 50,000 WATTS 680 KC NBC Affiliate for Raleigh-Durham and Eastern North Carolina R. H. Mason, General Manager Gus Youngsteadr, Sales Manager METERS, GRIFFIN, WOODWARD, INC National Representatives OPEN MIKE CONTINUED would be to slice up for all our affiliated stations. Again, my heartiest congratulations on a radio story well done. Paul Roberts, President MBS New York A Madison Avenue Eye-Opener editor: A word of thanks for the fine story on Monsanto, CBS public affairs and Conquest [Advertisers & Agencies, Nov. 11]. I thought it was well written and explained a highly complicated area in precise, understandable terms. I think it will have a beneficial effect in perhaps opening some Madison Avenue eyes to the possibilities inherent in public affairs programming. Irving Gitlin Director of Public Affairs CBS New York Disregard of Own Advice? editor: I wonder how many industry people silently chuckled Nov. 24 when the Kodak girl on the Ed Sullivan show almost dropped her Kodak camera in an attempt to fasten it around her neck and demonstrate the ease with which it is done. All I could think of were those big ads that Eastman Kodak has been running in Broadcasting and other trade publications: "Be sure. Use film. Avoid those disastrous on-camera fluffs." W . Richard Carlson Vice President-General Manager WLYC Williamsport, Pa. Introduced Garner Aug. 1 1 editor: You've had a pretty lively Open Mike column with proud ABC-TV affiliates telling of personal appearances of James Garner of the Maverick series. Well, sir, we're also proud of the new western star, and one thing we're particularly proud of is that he was introduced to the nation over our own KING-TV on Aug. 11, when KING-TV originated the Gold Cup Hydroplane Race over ABC-TV. Mel Anderson Publicity & Promotion Director KING-AM-FM-TV Seattle, Wash. The Right to Be Heard editor: I am hopeful you did not mean to imply in "Legion of Tolerance" [Editorial, Nov. 25] that whatever the views of the Catholic bishops on any attribute of the movies, radio or television, they must be hermetically sealed in a congregational vacuum and not let their stand be exposed to non-Catholics. I am sure you would not urge adoption of an enforceable rule of conduct which curbed your right to comment or influence others on any subject of your choosing or which limited you to editorializing only on particular attributes of broadcasting. . . . I think, perhaps, you mean to say that Edwin H. James Vice President Page 22 • December 9, 1957 THE BUSINESSWEEKLY OF TELEVISION AND RADIO Published every Monday by Broadcasting Publications Inc. Executive and Publication Headquarters Broadcasting • Telecasting Bldg. 1735 DeSales St., N. W., Washington 6, D. C. Telephone: MEtropolitan 8-1022 EDITOR & PUBLISHER: Sol Taishoff MANAGING EDITOR: Edwin H. James SENIOR EDITORS: Rufus Crater (New York), J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald NEWS EDITOR: Donald V. West SPECIAL PROJECTS EDITOR: David Glickman ASSOCIATE EDITORS: Earl B. Abrams, Harold Hopkins ASSISTANT EDITOR: Dawson Nail STAFF WRITERS: Wm. R. Curtis, Jacqueline Eagle, Frankie Pelzman, Myron Scholnick, Jim Thomas EDITORIAL ASSISTANTS: Rita Cournoyer, Benjamin Seff LIBRARIAN: Catherine Davis SECRETARY TO THE PUBLISHER: Gladys L. Hall BUSINESS VICE PRESIDENT & GENERAL MANAGER: Maury Long SALES MANAGER: Winfleld R. Levi (New York) SOUTHERN SALES MANAGER: Ed Sellers PRODUCTION MANAGER: George L. Dant TRAFFIC MANAGER: Harry Stevens CLASSIFIED ADVERTISING: Doris Kelly ADVERTISING ASSISTANTS: John Henner, Ada Michael, Jessie Young COMPTROLLER: Irving C. Miller ASSISTANT AUDITOR: Eunice Weston SECRETARY TO GENERAL MANAGER: Eleanor Schadi CIRCULATION & READER'S SERVICE MANAGER: John P. Cosgrove SUBSCRIPTION MANAGER: Frank N. Gentile CIRCULATION ASSISTANTS: Gerry Cleary, Christine Harageones, Charles Harpold, Marilyn Peizer BUREAUS NEW YORK 444 Madison Ave., Zona 22, PLoia 5-8355 Editorial SENIOR EDITOR: Rufus Crater BUREAU NEWS MANAGER: Lawrence Christopher AGENCY EDITOR: Florence Small ASST. NEW YORK EDITOR: David W. Berlyn NEW YORK FEATURES EDITOR: Rocco Famighetti STAFF WRITERS: Ruth L. Kagen, Frank P. Model. Diane Schwartz Business SALES MANAGER: Winfleld R. Levi SALES SERVICE MANAGER: Eleanor R. Manning EASTERN SALES MANAGER: Kenneth Cowan ADVERTISING ASSISTANT: Donna Trolinger CHICAGO 360 N. Michigan Ave., Zone 1, CEntral 6-4115 MIDWEST NEWS EDITOR: John Osbon MIDWEST SALES MANAGER: Warren W. Middleton. Barbara Kolar HOLLYWOOD 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148 SENIOR EDITOR: Bruce Robertson WESTERN SALES MANAGER: Bill Merritt, Virginia Strieker Toronto, 32 Colin Ave., HUdson 9-2694 James Montagnes SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular issues 35^ per copy; Yearbook Number $4.00 per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circulation Dept., 1735 DeSales St., N.W., Washington 6, D. C. On changes, please include both old and new addresses. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING*— The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. *Reg. U. S. Patent Office Copyright 1957 by Broadcasting Publications Inc. Broadcasting