Broadcasting Telecasting (Oct-Dec 1957)

ADVERTISERS & AGENCIES continued Philip Morris Names Cullman As President, Hatcher Sr. V. P. Joseph F. Cullman 3rd, executive vice president of Philip Morris Inc., New York, last week was elected president and chief executive officer of the company, succeeding BUSINESS BRIEFLY WHO'S BUYING WHAT, WHERE MR. CULLMAN MR. HATCHER the late O. Parker McComas, who died two weeks ago [Advertisers & Agencies, Dec. 2]. The company's board also elected Wirt H. Hatcher, vice president in charge of leaf, to the post of senior vice president. Mr. Cullman joined Philip Morris as a vice president early in 1954 when Benson & Hedges was acquired. He had been executive vice president of B&H. He has been active in the tobacco industry since 1935 when he was graduated from Yale U. Mr. Hatcher has been with Philip Morris since 1919 in various executive capacities. Weiss Integrates Departments For Better Marketing Service Edward H. Weiss & Co., Chicago, has integrated marketing, research and media under Jack Bard as vice president of marketing services and has established a single research department with Dr. Gary Steiner as director, the agency announced Monday. The changes are designed to offer clients more complete marketing service. Under Mr. Bard, who previously had been vice president-media, research for media, marketing, motivation and other consumer activities will be concentrated in the new 15-man department. The agency thus altered its reported original plan to place motivation research under a creative director as such and is bracketing it with other research groups under marketing [Closed Circuit, July 15]. Motivation research service will continue to provide basic information to Weiss' creative staff, however, with Mary Jane Grunsfeld as MR supervisor. The new structure brings media research, formerly under the media department, into the broad research setup. Sam Silberman, previously head of marketing research, heads the new five-man marketing department, devoted to planning and client new product development. The media department, headed by Nathan Pinsof, will continue to provide media analysis. Marvin L. Mann remains as vice president and radio-tv director. Mr. Bard stated the new arrangement "provides a special department to help clients on their total marketing plans. Its function will include defining sales territories, analyzing sales and new market opportunities, establishing pricing policies and planning new products." Page 36 • December 9, 1957 LOCAL BREEZE • Paramount Pictures Corp., N. Y., planning all-out local advertising-publicity campaigns for "Wild is the Wind," with radio spots, newspapers and bus cards being used. $35,000 has been budgeted for Dec. 12 Los Angeles opening alone. Agency: Buchanan & Co., N. Y. IT'S TRUE • Sterling Drug Inc., N. Y., has signed to sponsor new nighttime version of NBC-TV's Truth or Consequences (Fri. 7:30-8 p.m.) beginning Friday. Daytime version of show will continue. Agency: DancerFitzgerald-Sample, N. Y. UNION NEWS • AFL-CIO has renewed sponsorship of two news shows; featuring Edward P. Morgan (Mon.-Fri. 7-7:15 p.m.) and John W. Vandercook (Mon.-Fri. 1010:05 p.m.) on ABN. 52-week renewal was placed by Furman, Feiner & Co., N. Y. DAILY WITH DALY • Chevrolet Div. of General Motors Corp., Detroit, has signed for new John Daly newscast on ABN starting today (Monday) in Mon.-Fri 6:30-6:40 p.m. period. Campbell-Ewald Co., Detroit, is agency. Contract is understood to be for 13 weeks. JAZZ TIME • U. S. Time Corp. (Timex), N. Y., will sponsor NBC-TV's The Timex All-Star Jazz Show to be presented 10-11 p.m. Dec. 30. Show will headline Steve Allen as m.c, Louis Armstrong and his All Stars, Woody Herman and his Third Herd, Gene Krupa Trio, Jack Teagarden, Bobby Hackett, Cozy Cole, Carmen MacRae, Dave Brubeck and — in remote from Chicago, Duke Ellington and his orchestra. Agency: Peck Adv., N. Y. TUESDAY NEWSDAY • Carter Products Inc. (toiletries), N. Y., has signed to sponsor NBC-TV's NBC News (Mon.-Fri., 6:45-7 p.m.), on alternate Tuesdays starting immediately, extending through March 25. Agency: Ted Bates & Co., N. Y. TAKE FOUR • Whitehall Pharmacal Co. (Anacin), N. Y., has purchased saturation schedule of participations on four ABC-TV programs for remainder of December through Ted Bates & Co., N. Y. Programs are Sugarfoot (alt. Tues., 7:30-8:30 p.m.), Navy Log (Thurs. 10-10:30 p.m.), Country Music Jubilee (Sat. 8-9 p.m.) and John Daly and the News (Mon.-Fri. 7:15-7:30 p.m.). DRAGNET '58 • General Foods Corp., White Plains, N. Y., was signed to sponsor NBC-TV's Dragnet on alternate weeks starting Jan. 9 for 26 weeks. Liggett & Myers, currently sponsoring the series, will continue as co-sponsor. Agencies are Benton & Bowles, N. Y., for GF and Dancer-Fitzgerald-Sample, N. Y., for Liggett & Myers. CANADIAN CAPER • ChesebroughPond's Ltd. (Vaseline, shampoo, Pertussin cough syrup), Toronto, Ont., is sponsoring five minute personality programs five times weekly featuring Gordon Sinclair, Toronto newscaster, on stations in Vancouver, B. C; Winnipeg, Man.; Montreal, Que., and Toronto, Ont. Agency is McCann-Erickson, Toronto. HOW PEOPLE SPEND THEIR TIME There were 123,574,000 people in the U. S. over 12 years of age during the week Nov. 24-30. This is how they spent their time: 69.9% (86,378,000) spent 2,021.1 million hours watching television 55.2% (68,213,000) spent 925.9 million hours listening to radio 81.2% (100,342,000) spent 398.1 million hours reading newspapbrs 29.8% (36,825,000) spent 176.1 million hours reading magazines 26.5% (32,747,000) spent 401.2 million hours watching movies on tv 24.7% (30,491,000) spent 126.5 million hours attending movies* These totals, compiled by Sindlinger & Co., Ridley Park, Pa., and published exclusively by Broadcasting each week, are based on a 48-state, random dispersion sample of 7,000 interviews (1,000 each day). Sindlinger's monthly "Activity" report, from which these weekly figures are drawn, furnishes comprehensive breakdowns of these and numerous other categories, and shows the duplicated and unduplicated audiences between each specific medium. Copyright 1957 Sindlinger & Co. •All figures are average daily tabulations for the week with exception of the "attending movies" category which is a cumulative total for the week. Sindlinger tabulations are available within 2-7 days of the interviewing week. SINDLINGER'S SET COUNT: As of Nov. 1, Sindlinger data shows: (1) 105,120,000 people over 12 years of age see tv (85.2% of the people in that age group); (2) 40,692,000 U. S. households with tv; (3) 44,725,000 tv sets in use in U. S. Broadcasting