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How well do you know the Boston market ?
Knowing your product, it's said, is one of the basic rules of selling. Just as important — especially when advertising your product — is knowing the people you're trying to sell. The above pictures should test your knowledge of Boston's people, places and things.
A. Sweetheart Gate, Charlemont, Mass., where many early American residents "plighted their troth."
B. Exhibit B in a court trial. This is only one piece of evidence that's been proving the popularity of WEEI's Mystery Theater. The new program block features two mystery shows a night, Monday through Friday, 10:00 to 11:00 pm.
C. Wood carving in front of an antique store. Old Marblehead, Mass.
D. Two models doing someone a favor — but asking one in return. It's part of a drive being conducted in Boston by WEEI along with the Hart Model Agency on behalf of the United Fund Campaign. The girls save parking violators a fine, leave a letter of explanation and suggest a donation to the fund.
E. Greek trumpet in ivory and bronze, 5th Century B.C., Museum of Fine Arts, Boston.
Every city has its own special character. Some think of Boston as conservative; others, as quiet but progressive. But most important, everyone knows that it's different.
WEEI Radio has been around Boston for over 33 years. WEEI knows the Bostonian — his brand loyalties and his buying habits. It's the one station in Boston that people hear, respect and trust. When your product is up for sale in Boston, call on the station that can deliver you customers. Call on WEEI Radio.
WEEI