Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001244
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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Leading TV and radio media executives express their confidence in the worth of ABC circulation audits. Important Media Buyers Rely on Audit Bureau of Circulation B'T is the only magazine in the vertical radio-tv field with membership in the Audit Bureau of Circulations Here 'a a cross-section of media buyer*— and what they say about the Audit Bureau of Circulations. Their remarks were stimulated by Broadcasting-Telecasting's admission to A. B. C. last year. B«T has the largest paid circulation in its field. B»T distributed more paid circulation in four months than all others in the field combined distribute in a year. There's no abracadabra to Audit Bureau audits. It is a standard of measurement of PAID circulation. The rules were written by advertisers and agencies. B-T has met them, alone in its field. bacwllv* and Publication H«a4qwart*n ■T IliUitt 1715 DatolM $».. N. W. Wcnhlnotan 4. O. C ADVERTISEMENT... WE ARE UNDERSTANDABLY To dramatize the merits of PAID circulation over "controlled" or giveaway distribution. 'AND JUST KEEP COMING...!" and for this advertisement. . . the same judges also gave us this award: The ^j^k Audit Bureau of Circulations '2k Sroairajsting Sfrlwasiuw. ftp a Qle&ymltM ' j&artlimait 1957 ^Educational -4ward . . in recognition of the most distinguished advertisement by an ABC member in the Business Publications Division.