Broadcasting Telecasting (Oct-Dec 1957)

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broadcasting Magazine is named 1957's Grand Award winner for the most distinguished advertisement among all ABC member publications — promoting the significance of ABC-audited circulation. The Audit Bureau of Circulations !i PRESENTS TO S$«dt/ed ^imdaticn to S^dwvliieri, 0tdAiieri and ffleaderi, iki 1957 Educational £puni ^wl October 17. 19S7 PY TO HAVE RECEIVED THIS AWARD! but— thanks to this... every advertiser ivko uses the pages of broadcasting can be a winner every time. BECAUSE — as the only TV-radio business publication qualifying for membership in the Audit Bureau of Circulations — only broadcasting in its field can give you an accurate, certified count of how many (and what kind of) PAID subscribers will be reached by your advertising message. It pays to use PAID circulation* BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO 1735 DeSales Street, N.W., Washington 6, D. C. A member of the Audit Bureau of Circulations *And broadcasting has more of it (18,428 total average PAID, first six months of 1957) than the next three TV-radio journals combined!