Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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Ford, Los Angeles automobile agency. Mr. Alexander, also known as Frank Smith, Sgt. Friday's sidekick on Mr. Webb's Dragnet series, agreed to relinquish the half-hour for the special preview of People, a program that features Mr. Alexander talking to the people of Los Angeles. It was directed by George Stevens Jr. and produced for Mark VII by Frank LaTourette. Reason for the public preview, according to Mr. Webb, who supervised the show's production, is that people who buy tv programs, for networks or sponsors, liked this one themselves when they saw a private preview, but because it's different from the usual tv show they don't know whether the public will agree. "Their question is: Will people watch a tv program that stars only people?" Mr. Webb said, "We can't answer this. We personally think they will, but we have no proof to back us up. That's why we are showing People to the tv audience in Los Angeles and asking those who see it to let us know what they think about it." Sinatra Considering Tv Studio Frank Sinatra, star of his own show on ABC-TV, was reported last week as "thinking seriously" about erecting a television studio in Las Vegas. Mr. Sinatra and other entertainment personalities spend considerable time in Las Vegas and it is the singeractor's feeling that many entertainers can inud inc. si I unb J* P I fc mm wsk rf %*> w% i* N CP 1 35» Is . . . . 1 tut it B MT f8?"f* v 4t%'W 4£ m qq|> 9 li080,UOO,000 ■ ■ * Effective buying income. Contact Petry or Ben Mclaughlin, For WICU-TV's New Expanding Market Story. ERIE, PA. CHANNEL An Edward Lamb Enterprise — Ben McLaughlin, General Manager Represented Nationally By EDWARD PETRY AND CO., INC. New York • Chicago • Atlanta • Detroit • San Francisco • St. Louis • Los Angeles not accept engagements in Las Vegas now because of tv commitments elsewhere. Proper studio facilities, with permanent cable connections to Hollywood, would enable them to play the Nevada resort town, according to Mr. Sinatra. Though plans for the studio are in the formative stage, a construction site adjacent to the Sands Hotel, in which Mr. Sinatra has financial interest, is being considered. NTA Gets Tv Rights to Four National Telefilm Assoc., New York, is announcing today (Monday) that it has acquired from David O. Selznick the theatrical re-issue and television rights in the U. S. and Canada of "The Adventures of lorn Sawyer" and "Spellbound" and the television rights to "Rebecca" and "The Third Man." NTA will re-issue "Tom Sawyer" to theatres immediately and "Spellbound" in the near future. Talent Assoc. Plans Live Series Talent Assoc., New York, reported last week that it plans to produce a live, tv family comedy series. Too Young To Go Steady, for network presentation starting the beginning of 1958. According to Producer David Susskind, partner of Talent Assoc., the company is negotiating with all three networks. He said Screen Gems has obtained the film rights to the series, which can be exercised after its live run, but he refuted a Screen Gems announcement that Talent Assoc. will be involved in the eventual film production of the series. FILM SALES Wonderful Productions Inc., N. Y., reports sale of 195 five-minute segments of Willie Wonderful, children's tv film series, to KSTP-TV Minneapolis and KRNT-TV Des Moines. Trans-Lux Tv Corp., N. Y., reports sale of Encyclopaedia Britannica film library for five years to KPRC-TV Houston, KTVI (TV) Corpus Christi, Tex. Trans-Lux Tv also reports WHDH-TV Boston has bought "Melbourne Rendez-vous" full-length motion picture of 17th Olympiad for telecasting in color during the holidays. Reports sale of Encyclopaedia Britannica library (more than 700 films) on five-year basis to KGHLTV Billings, Mont. Ziv Television Programs, N. Y., announces sale of its Sea Hunt, half-hour tv film series in 18 additional markets, raising total markets sold to 117. Included in new business was regional sale to Anheuser-Busch Inc. (Budweiser beer), St. Louis, for seven eastern markets. Company's new half-hour tv series, Target, to be sponsored by Olympia Brewing Co., Olympia. Wash., in 35 west coast markets. ABC Film Syndication Inc., N. Y., reports four sales of 26 Men, raising total markets for series to 145. New contracts: WHBFTV Rock Island, 111.; WIMA-TV Lima, Ohio; KLTV (TV) Tyler, Tex., and WFLATV Tampa, Fla. Page 78 • December 9, 1957 Broadcasting