Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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"Certainly the new PRINTERS' INK is a most interesting looking book, and I am able to go through it much more quickly than ever. As a matter of fact, the new format is similar to the fast-moving pace of our dynamic home appliance industry." — says Judson S. Sayre President, Norge Division, Borg-Warner Corporation THE MAGA2 Top management executives like the exciting urgency of the new PRINTERS' INK. Its fast-reading pages geared to the whole field of marketing —"news behind the news," significant trends, red-hot ideas. Executives look to the new PRINTERS' INK for dynamic on-the-spot stories of the week's big events, the trends and developments interpreted so they can relate the effects upon their business. They like its selective, thought-provoking news magazine style — its executive viewpoint. More than ever, they look to PRINTERS' INK for ideas and techniques to help solve today's knotty problems and push forward the horizons of growth and profit. PRINTERS' INK is the only publication doing this complete job for American industry and the men in advertising, selling and marketing. This quality readership points up why PRINTERS' INK is the best buy for you who sell to the national advertising market. PRINTERS' INK delivers more — by far — total executive circulation (ad manager to president) among manufacturers than any other advertising publication. Broadcasting December 9, 1957 • Page 89