Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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He forgot that "Scotch" is a brand name for tape! It's easy for all of us to fall into bad habits! While we welcome the mention of our product on your programs, we ask that you respect our registered trademark. If it is impossible for you to use the full name correctly: "SCOTCH" Brand Cellophane Tape, or "SCOTCH" Brand Magnetic Tape, etc., please just say cellophane tape or magnetic tape. Thank you. MINNESOTA MINING AND ST. PAUL 6, MANUFACTURING COMPANY MINNESOTA Broadcasting December 9, 1957 • Page 93