Broadcasting Telecasting (Oct-Dec 1957)

BROADCASTING THE BUSiNESSWEEKLY OF TELEVISION AND RADIO Special Holiday Rates ONE YEAR SUBSCRIPTION 52 WEEKLY ISSUES-$7.00 EACH ADDITIONAL GIFT— $6.00 Please send 52 issues of BROADCASTING as my gift to: title/ position company name *7 .00 street & number city state Sign gift card. title/ position company name *13 .00 street & number city state Sign gift card. title/position company name $19 .00 street & number city state Sign gift card. title/ position company name $25 .00 street & number city Sign gift card. -a to '5 ai '5 additional subscriptions may be listed separately at $5.00 all orders will be checked, in the event of duplication you will be notified immediately >< o ] I enclose $ ] please bill # BROADCASTING Subscription Department • 1735 DeSales St., Washington 6, D. C. Page 96 • December 9, 1957 MANUFACTURING continued designed for use with many fm broadcast transmitters now in operation. "Although it is not possible to estimate equipment prices at this early stage," Mr. Tracy said, "we have every reason to believe that our new fm transmitters will designout to prices lower than those of fm transmitters manufactured by RCA a decade ago." Radio Set Business Up, Tv Down From Last Year Both production and retail sales of radio receivers are running 10% over 1956, according to 10-month figures issued by Electronic Industries Assn. (formerly RETMA). Production and sales of tv sets, however, are running under last year. Output of radios totaled 11,945,534 sets in the first 10 months of 1957 compared to 10,884,760 in the same 1956 period. Auto radios accounted for 4,362,091 in the 1957 period compared to 3,607,911 in 10 months of 1956. Total radio output in October amounted to 1,569,180 sets compared to 1,348,864 for the same month in 1956. Tv production totaled 5,251,158 sets for the first 10 months of 1957 compared to 6,080,052 in the same 1956 period. October tv output totaled 661,994 sets compared to 820,781 in October 1956. Of the 661,994 October sets, 83,372 had uhf tuners compared to 131,243 in October 1956. Retail sales of radio sets totaled 6,764,221 units in the first 10 months of 1957 compared to 5,990,718 in the same month a year ago. Retail radio figures do not include auto sets, most of which move directly to the automotive industry. October radio sales totaled 923,849 compared to 585,666 in the same 1956 month. Retail tv sales totaled 5,024,670 in the first 10 months of 1957 compared to 5,287,199 in the same period of 1956. October tv retail sales totaled 572,589 sets compared to 683,573 in the same month a year ago. Following are tv and radio set production figures for October and the first 10 months of 1957: February March (5 wks April May June (5 wks) July August September (5 wks) October TOTAL Following are retail sales of tv and radio sets (not including auto radios) for the first 10 months of 1957: Television Sales Radio Sales January February March (5 wks) April May June (5 wks) July August September (5 wks) October TOTAL Television Auto Radio Total Radio ) 450,190 521,624 1,085,529 464,697 522,859 1,264,765 ) 559,842 597,532 1,609,073 361,246 380,452 1,115,813 342,386 396,151 1,023,771 543,778 416,058 1,088,343 360,660 256,279 612,588 673,734 301.971 965,724 832,631 446,419 1.610,748 661,994 522,746 1,569.180 5,251,158 4,362,091 11,945,534 623,359 563,363 525,437 525,029 534,115 730,584 337,965 543,092 399,757 547,480 389,770 729,421 426,294 597,484 510,097 710,553 , 705,247 893,366 572,589 923,849 5,024,670 6,764,221 Broadcasting