Broadcasting Telecasting (Oct-Dec 1957)

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Only STEEL can do so many jobs so well WallS Of Steel — Tall Or Small. The big picture shows the Socony Mobil Building at 42nd and Lexington in New York City. It's the largest metalwalled office building in the world, and is completely sheathed with Stainless Steel panels. They used Stainless Steel because of its lasting beauty, durability, corrosion resistance, and low maintenance. The picture below shows an all-steel prefabricated school. The steel skeleton is strong and safe, and the porcelain-enameled steel wall panels are colorful and easy to care for. Artificial Heart-Lung Machine. This Stainless Steel machine removes blood from the body, replenishes it with oxygen, and pumps it back into the body— thereby functioning as heart and lungs. With it, doctors can actually stop the heart and repair it, since the machine does the heart's job. The device is made completely from Stainless Steel because it is the most easily cleaned of all metals. Stainless Steel will not corrode, and it will not contaminate or alter the structure of the blood in any way. 127 Different Parts! This quiet, reliable alarm clock is a mass-production miracle. 127 different parts work together so that you can be sure of getting where you want to be on time. Most of the parts are made from steel because steel is strong, wearresistant, and easy to fabricate. American Bridge . . . American Steel & Wire and Cyclone Fence . . . Columbia-Ganeva Steel Consolidated Western Steel . . . Gerrard Steel Strapping . . . National Tube ... Oil Well Supply Tennessee Coal & Iron . . . United States Steel Homes . . . United States Steel Products United States Steel Supply . . . Divisions of United States Steel Corporation, Pittsburgh Union Supply Company • United States Steel Export Company ■ Universal Atlas Cement Company Watch the United States Steel Hour on TV every other Wednesday (10 p.m. Eastern time). Broadcasting December 9, 1957 • Page 103