Broadcasting Telecasting (Oct-Dec 1957)

PROGRAMS & PROMOTIONS WWNY Organizes Appliance Fair, Free Display Space Offered An Appliance Fair promoted by WWNY Watertown, N. Y., attracted approximately 10,000 visitors in three days. To organize the fair, the station's sales staff contacted the town's 16 major appliance dealers offering free display space in the exhibition. WWNY stipulated that, instead of direct payment for the space, the advertiser buy a daily spot schedule for four weeks preceding the show. The retailer was then allowed to promote his specific merchandise on the spots but also was required to make mention of the fair and the dates on which it would be held. The fair also was promoted by the Watertown Daily Times and WCNY-TV Carthage, N. Y., which are affiliated with WWNY. All dealers at the fair reported sales, and the total volume reached $60,000. Questioned after the show, each of the exhibitors voted to make the WWNY Appliance Fair an annual event. KOME Drops 'Muttniks' From 'Copter A helicopter was employed by KOME Tulsa, Okla., to drop three toy dogs at various points in the city, as part of its "Muttnik" promotion. Listeners were informed that one of the dogs was redeemable at the station for $50 and the other two would be exchanged for giant Christmas stockings. KOME's general manager, Ted Roney, was a "shaky but interested" passenger in the helicopter, reporting that lines of cars and running spectators followed the 'copter, trying to be first to reach the dropped muttniks. Clocks Around the Clock From KGW An old-fashioned alarm clock was featured in a 24-day KGW Portland, Ore., "Around the Clock Contest." It was set to go off at a different time every 24 hours, and listeners were invited to submit a postcard guessing when the clock would ring. The owner of the closest guess each day received a clock-radio, while the one who sent in the closest guess for the whole period won the grand prize: A vacation for two anywhere in the U. S., a set of luggage and $250. WWDC-FM Presents Pen for Opinion To find out the extent of listener-loyalty and distributive powers, WWDC-FM Washington offered a free ballpoint pen for a postcard opinion of its fm service via 73 announcements Nov. 14 through Nov. 18. Norman Reed, programming vice president, WWDC Inc., personally counted 4,381 requests from listeners and reports cards are still pouring in. KLIX Drops Check-bearing Balloons A promotion by KLIX Twin Falls, Idaho, entailed dropping 1,500 balloons from a plane, the presentation of 830 gift certificates and prizes, plus checks for $131 and $1,310. The disc jockeys who released the gift certificate and check-bearing balloons Yes, Mary, there is a standard clause! Like every radio station, WBNS Radio has standard clauses, but what isn't written into the contract but is delivered is the top Pulse ratings in 315 out of 360 quarter hours, Monday thru Friday, 6 a.m. to midnight. The rich Central Ohio listening area with $3,034,624,000.00 of spendable income is standard equipment for those who buy WBNS Radio. Ask John Blair. WBNS RADIO COLUMBUS, OHIO Lights! Camera! Action!... SALES ACTION!!! "Jaxie" directs your attention to "Theater 12" at 11:15 PM every night with the greatest movies on TV. Jacksonville's a stayin'-up town and a buyin' town. Your spots on "Theater 12" will bring results in this $1^2 billion market. "Jaxie" suggests you give Ralph Nimmons a call in Jacksonville at ELgin 6-3381 or your nearest P. G. W. "Colonel". & Represented by Peters, Griffin, Woodward, Inc. Basic NBC Affiliation WFCA.TV Channel 12 WW r\I#^ I W Jacksonville, Florida FLORIDA'S COLORFUL STATION Broadcasting December 9, 1957 • Page 105