Broadcasting Telecasting (Oct-Dec 1957)

BASIC TV IN THE fcDUB STATIONS' MARKET f&NKS FOUCTH IN POPULATION, RETAILSALES BUYING POWER ANP SETCOUNTJ THIS MICRO-WAVE NETWORK PROVIDES A SIMULTANEOUS PICTURE OVER AN AREA EQUAL IN SIZE TO THE STATE OF OHIO/ MAINE OR PENNSYLVANIA! STATION POPULATION FAMILIES KDUB-TV 645,100 180,400 KPAR-TV 274,400 79,400 KEDY-TV 272.800 78,700 TOTAL 1,192,300 338,500 X ' YOUR BRAN HAM MAN HA9 THE DETAILS KDUB-TV LUBBOCK, TEXAS KPAR-TV ABILENE-SWEETWATER, TEXAS KEDY-TV BIG SPRING. TEXAS PROGRAMS & PROMOTIONS CONTINUED "SEE THE STARS ON 7", the slogan of WXYZ-TV Detroit dominates the station's new 54x1 8V2 ft. sign in the city. The pictures are changed periodically to include all stars in the ABC lineup. also did commercials and read off winning certificate numbers from the plane. The station dropped 100 balloons a day during the three-week promotion. Colorado Springs Free Press Buys Christmas Music Series From KCMS KCMS-AM-FM Manitou Springs, Colo., is airing a daily series of two-hour Christmas music programs for the Colorado Springs Free Press, starting today (Monday) and running through Dec. 25. This is the fourth year that the newspaper has purchased the 1 1 a.m. to 1 p.m. period and the station charges half its usual rate as the sponsor each day runs a front-page box advising readers to tune in to KCMS. The show carries no commercials. The station first supplies the Free Press with a description of the Christmas-type records and stereophonic tapes it possesses, and each day the paper lists on the front page the four to be played that day. p.m., the station switched its regular programming to the top of the 30-story building and for the following 12 hours disc jockeys Bill Enis, Bob Mitchell and Bob Bruton did a continuous show from the base of the three-story-high clock. The d.j.'s did all the commercials from the building as well as wave greetings to listeners passing in their automobiles below. 'Pulse' Presents Pre-'37 Programs Hit songs and entertainment excerpts from various NBC radio programs of pre1937 vintage are being presented on WRCA New York's Pulse series (Mon.-Fri., 6-10 a.m.). Each show features about six presentations, such as Beatrice Lillie's humorous "Dozle Danner Nipkins" routine (1935); the first radio appearance of Tommy Riggs and Betty Lou (1935); Kenny Baker's first appearance on the Jack Benny program (1936) plus renditions by such personalities as Bob Burns, Connie Boswell and Rudy Vallee. WINS Bows to Knickerbocker Fans 'FBI Bulletin' Aired by WBKB (TV) Something novel has been added to the program schedule of WBKB (TV) Chicago— an FBI Bulletin each evening showing one of the country's 150 fugitives at large. The public service campaign is being launched today (Monday) in cooperation with the Chicago office of the Federal Bureau of Investigation. Each night the 60-second bulletin will show a fugitive known to have a local connection or to have been in the area and call for the public's cooperation in locating him. It will be shown approximately at 11:30 p.m. Mon., Tues., Thurs. and Fri. and 11 p.m. on Wed. The plan was announced by Sterling C. Quinlan, ABC vice WINS New York, which had been broadcasting the New York Knickerbockers basketball schedule for several years, decided this season not to carry the games because of the success of its music-and-news schedule. But starting in mid-October, the station was deluged with letters, phone calls and telegrams from listeners, asking that the games be broadcast. On less than 24 hours' notice, WINS decided to carry the games on Nov. 27. The 53-game schedule is being sponsored by the Bowery Savings Bank, New York, through Edward Bird Wilson Inc. there. Disc Jockeys Spend Night on Roof Three KXOL Fort Worth disc jockeys Nov. 13 attended the dedication ceremonies of a giant illuminated clock atop the local Continental National Bank building — and spent the night on the roof. The 77 ton clock is kept accurate by short-wave signals from the National Bureau of Standards' WWV Beltsville, Md. After the turning on of the clock at 2 a.m., KXOL mobile units in six different locations throughout the city, broadcast commentaries on what they could see from as far as three miles away. At 6 WDXI-TV Q I JACKSON, TENNESSEE § Channel 7 = Covering 1 half million | people in | the mid | South I 3 Represented by Venard, Rintoul A McConnell, Inc. = Page 106 • December 9, 1957 Broadcasting