Broadcasting Telecasting (Oct-Dec 1957)

president in charge of WBKB, and Richard D. Auerbach, special agent in charge of the Chicago FBI office. Broadway 1st Nights Reviewed Criticisms of Broadway plays on their opening nights are being aired by WBAI (FM) and WRCA, both New York, in Sidewalk Critics Review and Critic at Large, respectively. WBAI's Sidewalk Critics is a 15-minute review recorded at the scene of the "first night" and broadcast from 11:45 p.m. to midnight. Celebrities interviewed so far on this program have included Tennessee Williams, Adlai Stevenson, Rep. Adam Clayton Powell (D-N.Y.) and Hazel Scott, all giving on-the-spot opinions of the play they had just seen. Patrons of New York's Sardi's restaurant are present on Broadway opening nights while WRCA originates Leon Pearson's Critic at Large from the restaurant at 11:15 to 11:20 p.m. This is reportedly "the earliest opening night review available to the public." KFWB Patience & Prudence Visit A visit from KFWB Los Angeles was one of the prizes awarded the winner of an L. A. & Central Buyers Mart registration contest. Also calling on the winner as part of the prize were Patience and Prudence with their father, Mark Mclntyre; Ross Bagdasarian; Dean Jones, and Kay Cee Jones. KFWB did a remote broadcast from the winner's home. New Female Endurathon Record? Delly Rawles, women's director-d.j. at KMON Great Falls, Mont., was on the air for more than 100 consecutive hours ending Nov. 16, reportedly setting a new record for women disc jockeys. WDSM-TV Looses Truck of Balloons A truckload of balloons, many containing cash certificates, was released at the base of WDSM-TV Duluth-Superior's new tower to celebrate opening of the new structure. MBS Asks Editors 'Top Ten Stories1 MBS is polling news editors of its 460 affiliates to determine "America's Top Ten" news stories for 1957. Consensus of these editors' opinions will be collated with simi GIVE IT SELL! KOSI and KOBY j turnover products — not audience! " BOTH RADIO STATIONS NO. 1 in HOOPER and PULSE 6 a.m. -6 p.m. average share KOSI • KOBY Denver San Francisco Mid-America Broadcasting Company PRODUCTS advertised on WKY-AMTV Oklahoma City were displayed in its booth at the 1957 Retail Grocers Convention and Food Show at the Oklahoma State Fairgrounds. The "preferred stock" theme was borrowed from WKY's bi-monthly merchandising publication, which was distributed to the 16,000 people (1,300 of them grocers) that visited the booth. lar selections by network newsmen and commentators in all bureaus for one of several year-end programs the network is preparing. In addition, affiliates' news editors are being asked to choose the major overseas news stories of the year plus regional events having greatest impact on their section of the country. All programs are planned for week of Dec. 30. Pre-Pearl Harbor Program Aired A program marking the anniversary of the attack on Pearl Harbor was aired Saturday on WOR-TV New York (11:30 a.m.12 noon EST). Titled World War II— Prologue USA., the filmed program presented scenes from the 20 years leading up to the Japanese attack. Sheen to Give Christmas Message Bishop Fulton J. Sheen will deliver a Christmas night message on ABC-TV Dec. 25, 10-10:30 p.m., titled Christmas and the Peace You Are Looking For. The talk will originate at ABC-TV's Little Theatre in New York and will be presented before a live audience. Wednesday Night Fights, usually presented on the network at this time, will be preempted. 10 Commandments from 'Princess' To add a bit of spice to programming during the Christmas season, Arlene Dalton, child psychologist-actress who conducts the Story Princess children's show on Mutual, last Wednesday started broadcasting "Ten Commandments for Christmas-shopping parents." The first commandment is "Thou shalt not lose sight of thy child. One in hand is worth two on the loose." The final commandment to be read on Dec. 16: "Thou shalt restrain thy child from eating everything in sight. A kid is far from being a goat." Look, Ma!!! No Ratings!!! — Sets in use is all you need to know for the California-Oregon Trio — exclusive vhf coverage for nearly 100,000 tv families who can't be reached either by San Francisco or Portland. SETS IN USE . . . SUMMERTIME KIEM-TV3 KBES-TV5 KOTI-TV2 Eureka Medford Klamath Falls California Oregon Oregon SIGN-ON to 6:00 PM Mon-Fri 25.2% 23.8% 24.9% Saturday 17.7 18.0 20.8 Sunday 16.7 23.3 23.1 6:00 PM to SIGN-OFF Monday 55.6 58.9 52.1 Tuesday 50.9 59.5 47.1 Wednesday 56.5 49.0 50.0 Thursday 55.7 52.3 54.7 Friday 57.6 48.9 47.9 Saturday 47.0 43.9 41.7 Sunday 53.3 43.8 39.4 Interviewing was done in each area under personal direction of Kenneth H. Baker, July 6 through August 6, 1957. Three Markets — One Billing KIEM@-«KBES©«KOTI@i TV 3-Calif. Eureka TV 5-Oregon Medford TV 2— Oregon Klamath Falls MARKET FACTS Population 356,330 Families 1 15,760 Tv Families 92,720 Retail Sales $485,803,000 Consumer Spendable Income $610,357,000 for CALIF.-ORE. TV TRIO THE SMULLIN TV STATIONS call Don Telford, Mgr. Phone Eureka, Hillside 3-3123 TWX EK16 nr ..L blair^/*^ national ur d" associates inc. representatives New York, Chicago, San Francisco, Seattle, Los Anoeles. Dalla9, Detroit, Jacksonville. St. Louis. Boston. Broadcasting December 9, 1957 • Page 107