Broadcasting Telecasting (Oct-Dec 1957)
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PROGRAMS & PROMOTIONS continued
WGN Asks 'Name the Calf
WGN Chicago offered a purebred Hereford heifer calf to the winner of its "Name the Calf" contest held in connection with the International Livestock Exposition in Chicago. Listeners were invited to pick up entry blanks at the International Amphitheatre or the WGN radio booth in the exhibit hall and vie for the top prize. Twenty-four runners-up received record albums as prizes. The calf was shown on WGN's RDF Chicagoland and awarded Dec. 6 on its farm show, Country Fair, originating daily from the exposition.
WBKB (TV) Promotes 'Maverick'
WBKB (TV) Chicago joined with the Stineway-Ford Hopkins store chain of that city in a cooperative promotion involving ABC-TV's Maverick, exchanging free spots for in-store displays exploiting the program's western motif. The station offered announcements during Maverick mentioning the chain's restaurant division and in return Stineway-Ford Hopkins arranged its menus and outfitted its waitresses to incorporate the Maverick theme.
PEOPLE
A WEEKLY REPORT OF FATES AND FORTUNES
ADVERTISERS & AGENCIES •
Jason F. Whitney, Jr. president, Holmes, Whitney & Assoc. Inc., Chicago, elected to chairman of board. James W. Holmes succeeds him. William A. Cox, merchandising division general manager, named executive vice president, and Lee Young joins agency as public relations director.
William King Jr., vice ► president-account supervisor, Kenyon & Eckhardt, N. Y., elected to board of directors.
■< Howard M. Wilson,
vice president-copy director, Kenyon & Eckhardt, also elected to board of directors.
Charles S. Winston, vice president and general manager, Detroit office of Foote, Cone & Belding and supervisor of Ford Motor Co. Edsel Div. account, elected to agency's board of directors.
BELLBOYS from the Hotel Statler helped herald the return to WJBK Detroit of its Jack the Bellboy show. They carried luggage through downtown Detroit with a continuing message on each piece. The program is conducted by disc jockey Tom Clay.
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Page 108
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December 9, 1957
See your allied 404-page 1958 Buying Guide for station equipment and supplies. Get what you want when you want it. Catalog I copies are available on request.
ALLIED RADIO
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A. Z. Kouri, vice president and co-administrator, General Mills Inc., Minneapolis, assumes full responsibility of office, succeeding Walter R. Barry, who retires.
M Thomas B. King, public relations director of Kiekhaefer Corp. (Mercury outdoor motors), Fond du Lac, Wis., elected vice president. He formerly served in similar capacity with StudebakerPackard Corp., South Bend, Ind.
Judd Sparling, formerly with Benton & Bowles, named vice president, Proctor & Sparling Adv. Inc., Montgomery, Ala.
Robert L. Foreman, ►
vice president, BBDO's radio-tv operations, elected to member of executive committee. He also is chairman of agency's plans board.
John F. McDaniel, formerly head of ranges division, Hotpoint Co., Chicago, named general manager in charge of sales and distribution for radio-tv receivers and appliances.
Harold G. Colton, formerly sales manager Blatz Brewing Co., Milwaukee, Wis., appointed merchandising director on Pabst beer account at Norman, Craig & Kummel, Chicago.
Richard Nathan, formerly art director, Grey Adv., N. Y., to Gore Smith Greenland Inc., N. Y., in similar capacity.
Samuel Cohen, formerly with Edward H. Weiss & Co., Chicago, to North Adv. Inc. there as art director. He will work on Gillette Labs, Lanvin and Toni accounts. Marcie Hans, formerly with Gourfain-Loeff Inc., joins North's copy staff.
Armond Fields, formerly research director, McCann-Erickson Inc., Chicago, to MacFarland, Aveyard & Co. there in similar capacity.
Harry Way, media director, Warwick & Legler, N. Y., resigns Dec. 31.
■< Harold Cobb, formerly director of marketing. Seth Thomas Clocks, to Reach, McClinton & Co., N. Y., as account supervisor. Mr. Cobb's experi~«|^^| ence includes marketing Bm . iBBBl in foods, drugs, jewelry, finance and automobiles.
Robert J. Brewster, vice president in charge of radio-tv, McCann-Erickson Inc., Chicago, to J. Walter Thompson Co. there as senior group head.
Nelson Gross, McCann-Erickson, N. Y. to Max Factor & Co. there as head of advertising in U. S.
Richard S. Holtzman, formerly national ad
Broadcasting