Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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WJZ-TV dominates A fast picture of the big change in Baltimore TV shows that WJZ-TV, under Westinghouse Broadcasting Company ownership, has moved from 3rd to a dominant 1st place in less than four months! The November ARB report on quarter hours shows that WTZ-TV is first in more quarter hours than the other two Baltimore stations COMBINED! WJZ-TV (ABC) 257 firsts Station B (CBS) U9Vi" Station C (NBC) 90Vi " WJZ-TV DOMINATES IN SHARE OF SETS-IN-USE TOO! Confirming WJZ-TV's dominance in the Baltimore TV picture, the November ARB figures for share of sets-in-use are: WJZ-TV (ABC) 37.9 Station B (CBS) 34.0 Station C (NBC) 26.7 Now ... in Baltimore, WJZ-TV dominates. In Baltimore, more and more, no selling campaign is complete without the WBC station. Your Blair-TV man is ready to talk business, and so is Joe Dougherty, WJZ-TV Sales Manager (MOhawk 4-7600, Baltimore).