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5 ;
Dallas people watch
KRLDTV
than any other station!
MORE throughout the week!
Weekdays, Monday through Friday, from 7 A.M. to sign-off time, MORE Dallasites tune their sets to Channel 4 than to any other TV station. There are times during the week when Channel 4 has a greater audience than the combined total of two of the other three Dallas-Fort Worth stations.
MORE over the week-end!
From sign-on time Saturday to sign-off time Sunday MORE Dallas television sets have been tuned to KRLD-TV than to any other station. There are times when Channel 4 has more Dallas viewers than the combined audiences of the other three Dallas-Fort Worth Stations — other times when KRLD-TV's audience is greater than the combined audiences of two of the other stations.
MORE fop flight programs
CHANNEL 4 PRESENTS 12 OUT OF THE TOP 16 ONCE A WEEK SHOWS
• GUNSMOKE • BURNS AND ALLEN
• ARTHUR GODFREY'S TALENT SCOUTS
• DECEMBER BRIDE • WHAT'S MY LINE • OH SUSANNA • PLAYHOUSE OF STARS • THE LINE-UP
• PHIL SILVERS' SHOW • ALFRED HITCHCOCK PRESENTS • DEATH VALLEY DAYS • ZANE GREY THEATRE
•METROPOLITAN DALLAS TELEPULSE — OCT. 1957
and further MORE . . .
KRLD-TV
DALLAS
SERVES A GREATER AREA, WITH A STRONG CLEAR SIGNAL, THAN ANY OTHER TV STATION IN TEXAS
KRLD-TV, Channel 4, operates on maximum power and telecasts from atop Texas' tallest tower. It is the television service of The Dallas Times Herald, owners and operators of KRLD, the only full-time 50,000 watt radio station in Dallas-Fort Worth area. The Branham Company, national representatives.
JOHN W. RUNYON, CHAIRMAN OF THE BOARD • CLYDE W. REMBERT, PRESIDENT
Page 4 • December 16, 1957
Broadcasting