Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001304
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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In WHB's 96-county world IT'S A WHB PULSE! WHB is first in 432 of 432 quarter-hours 6 a.m. to midnight (Pulse, Kansas City 96-county area ... 6 a.m. to midnight, Monday through Saturday, Sept., 1957) Whether it be Metro Pulse, Nielsen, Trendex or Hooper . . . whether it be Area Nielsen or Pulse . . . WHB is the dominant first throughout . . . with audience consistently in the 40% bracket. And, WHB is the dominant first among every important audience-type! For WHB's unique combination of coverage and audience . . . talk to a Blair man ... or WHB General Manager George W. Armstrong. *situated in Missouri, Kansas and Iowa WHB Kansas City 10,000 watts 710 fee. — * I X V I I V J I ^sl d> TODAY'S RADIO FOR TODAY'S SELLING WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR 4c CO. WHB Kansas City REPRESENTED BY JOHN BLAIR Sc CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. WQAM Miami REPRESENTED BY JOHN BLAIR & CO. Page 8 • December 16, 1957 Broadcasting