Broadcasting Telecasting (Oct-Dec 1957)

at deadline Clyne Named M-E Senior V.P.; Haight Becomes Programs V.P. Terrence Clyne, vice president in charge of tv-radio department, McCann-Erickson, named senior vice president in charge of worldwide tv-radio activities in agency's 45 offices [Closed Circuit, Dec. 9], President Marion Harper Jr. announced Friday. Mr. Clyne will move to management's offices at 50 Rockefeller Plaza, New York, but will continue duties as chairman of home office plans review board and as management service director of Liggett & Myers and Bulova Watch Co. accounts. George Haight, vice president in charge of program service, will become vice president in charge of tv-radio programs at Lexington Ave. home office. He has been with M-E more than decad;. Increased Budget for BPA To Be Offered Board Meeting Larger budget based on expected expansion in membership and other activities to be recommended to Broadcasters Promotion Assn. board meeting next Jan. 31. Way paved by BPA steering committee, which met in Chicago Friday under chairmanship of Charles A. Wilson, WGN-AMTV Chicago, with Elliott W. Henry Jr., ABC Central Div. (WBKB [TV] Chicago) presiding as BPA president. Group discussed proposed BPA membership services in audience and sales promotion, merchandising and employment exchange areas; possible extensive direct mail campaign to recruit new members, and suggested dates for 1958 convention-seminar in St. Louis, probably at Chase Hotel. Plan is to open registration on Sunday, Nov. 16, and hold meeting Monday through Wednesday noon (Nov. 19). Recommendations to be submitted in president's report to board. Other steering committee unit members present were Gene Godt, WCCO-TV Minneapolis-St. Paul; Bruce Wallace, WTMJAM-TV Milwaukee; James Kiss, WPEN Philadelphia; and William E. Pierson, WBKB, BPA secretary-treasurer. Anderson New Founders President Harold (Hap) Anderson, general manager, WDEF-TV Chattanooga, Tenn., named president of Founders Corp., New York investment firm owning KPOA Honolulu, WFBL Syracuse, N. Y., WTAC Flint, Mich., and holding 50% interests in KTVR(TV) Denver and WSMB New Orleans as well as Mohican Stores Inc., chain of 65 supermarkets in New England and trading stamp company in New York. John M. Shaheen, Founders Corp. president and majority owner, remains as board member. Otis H. Segler, WDEF-TV commercial sales manager, named to Chattanooga post. Compton Acquires Western Adv. With Keeler as V.P. in L A. Compton Adv. has acquired Western Adv. Agency, Los Angeles, effective Jan. 1, Barton A. Cummings, president of Compton, announced Friday. Edward E. Keeler, head of Western, joins Compton in Los Angeles office as vice president and will supervise expanded west coast industrial account division. He also becomes member of west coast plans board composed of Thomas Santacroce and Norman Mork, vice presidents in San Francisco office, and Alvin Kabaker and Waldo H. Hunt, vice presidents in Los Angeles. Merger brings Compton's west coast staff to 49 in Los Angeles and San Francisco offices, handling combined billing for consumer and industrial accounts of • approximately $4 million. More Enter Baltimore Tax Fight Suit on behalf of 16 local advertisermerchants and in opposition to Baltimore's new taxes on advertising media filed in city circuit court Friday by law firm of Piper & Marbury. Previous day The Baltimore Guide and Guide Publications instituted similar actions. City officials have until Dec. 17 to show cause why restraining order should not be issued staying Jan. 1 effective date of ordinances. Baltimore's radio-tv outlets and newspapers already have filed separate suits [Advertisers & Agencies, Dec. 9, 2, Nov. 25]. ON TARGET BY RCA Installation from which Talos missile was fired Friday at White Sands Proving Grounds, N. M., is first "fully automatic base ever devised for launching missiles and guiding them to their targets," as announced by RCA, which under government contract designed and built control base. It is complete electronic control center which can go into action by itself in response to warning signals from distant outposts. Without any human being touching control button, RCAbuilt base computes location of attacking objects, their speed and course, and logical points of interception, then loads missiles on launchers and fires them automatically at proper time and in proper direction. RCA explained each missile rides guiding beam put out by launching base until it reaches vicinity of target, whereupon homing device in missile itself senses presence of target and takes control of course to zero in for kill. • BUSINESS BRIEFLY Late-breaking items about broadcast business; for earlier news, see Advertisers & Agencies, page 27. AN EX-LAX EXTRA • Ex-Lax Inc., Brooklyn, which signed last week for extended exposure on Mutual for full year, reported to be adding spot tv campaign in more than 20 major markets using nighttime minute periods plus station breaks. Campaign, through Warwick & Legler, N. Y., set to break in early January and continue for 13 weeks. SUN MOVING • Sun Oil Co., Philadelphia, talking to several advertising agencies for past several weeks and is expected to appoint new agency shortly to handle $3 million advertising budget. Erwin, Wasey, Ruthrauff & Ryan, N. Y., currently handles account. HELP FOR THE ENEMY' • Twentieth Century-Fox Film Corp., N. Y., signed for saturation campaign on American Broadcasting Network for new feature film, "The Enemy Below," using 100 participations Dec. 23-28 on various ABN live shows. Agency: Chas. Schlaifer & Co., N. Y. LEWIS FOR LEWIS • Lewis Food Co. (pet foods), L. A., signed to sponsor Fulton Lewis Jr. news commentary on Fridays (Mon.-Fri. 7:15-7:30 p.m. EST) on 50 Mutual west coast stations for 52 weeks, starting Dec. 20. Business marks first sale by Mutual's newly-formed west coast sales division. Agency: Rockett Lauritzen, L. A. STRONG START IN '58 • American Chicle Co. (Dentyne), Long Island City, N. Y., will break with spot tv campaign — minutes and 20-second announcements — ■ in 68 markets around first of year. DancerFitzgerald-Sample, N. Y., is agency. JOINS IN 'HUNT' • Glamorene Inc. (rug and upholstery cleaner), N. Y., reported to have signed as alternate week sponsor of NBC-TV's new Treasure Hunt quiz series (Tues., 7:30-8 p.m.), starting Jan. 28. Program replaces Nat (King) Cole Show effective Dec. 24. Agency is Product Services Inc., N. Y. BUENA VISTA PLANS GOOD LOOK • Buena Vista Distributing Corp., N. Y., plans $30,000 radio spot test campaign in 18 midwest-southwest states first week of February on behalf of C. V. Whitney & Co.'s "The Missouri Traveler" film. Result Continues on page 10 Broadcasting December 16, 1957 • Page 9