Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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TO d 3 y nothing propels the shopper toward your product except her memory of you (and in-store display if you get it). Supermarkets carry a minimum of 2500 items by definition; an average of 5000. How do you win in this tough multiple-choice test? By prompting your customer's short memory as many times as possible per week. And you do it most efficiently with CBS Radio daytime dramas. As little as $10,000 delivers 20.7 million commercial-minute impressions a week, 3.2 impressions on each of 6.4 million listeners. CBS RADIO NETWORK No wonder advertisers like American Home Foods, Best Foods, General Foods and Lipton Tea use dramatic serials on CBS Radio, to build their customers' memories — and their product sales.