Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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IN THE PUBLIC SERVICE OF GREATER DETROIT WKMH Carries the Ball For Needy Kids! In addition to year round sports coverage, featuring play by play accounts of Detroit Lions and University of Michigan football and Detroit Tigers baseball, WKMH, as a public service, broadcasts two annual charity events —The Goodfellow's Football Game and the Boystown Football Game. The Goodfellows, a group of former Detroit newsboys, sponsor a yearly game between the Detroit Metropolitan and Parochial High School champions to decide the City Championship. Proceeds of the Goodfellows' drive are dedicated to the realization of the organization's motto: "No kid without a Christmas I" The Boystown Game is another annual event, bringing together Detroit's Catholic Central High School and Father Flanagan's famed Boystown, of Omaha, Nebraska. These broadcasts are carried on a non-sponsored basis, and are designed to bring to the listening audience the excitement of top-notch high school football, and to explain to them the great need for public support of the worthy causes involved In these instances, as in many other areas involving the public interest, WKMH stands at the forefront. * third in a series of ads showing how WKMH serves the Michigan Public in Greater Detroit WKMH DETROIT • DEARBORN John Carroll, Managing Director _ _ — __ ^_ _ _ — _ i , ^_ _ _ — ^ FRED A. KNORR, PRES. KNORR BROADCASTING CORP. Represented by HEADLEY REED Broadcasting December 16, 1957 • Page 25