Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001329
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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3> in the U.S. there are approximately 15 MILLION TEENAGERS 25 MILLION IN THEIR TWENTIES 30 MILLION IN THEIR THIRTIES 35 MILLION IN THEIR FORTIES 37 MILLION OVER FORTY Ad Evety The.Bartell Group concept of family radio has, through ten years of sampling, demonstrated that a general audience can be kept intact by a continuous program service of broad acceptance. . No audience fragmentation by programming to special groups. Result: advertisers always reach buyers. Highlighting the success of family radio is the clear rating dominance of Bartell Group stations. 1-850 in BiRminGHnm-1 UbhAI j 1 1—1340 In BTinniB— * AMERICA'S FIRST RADIO FAMILY SERVING 10 MILLION BUYERS Sold Nationally by ADAM YOUNG, Inc. for WOKY The KATZ Agency Broadcasting December 16, 1957 • Page 33