Broadcasting Telecasting (Oct-Dec 1957)

Page scan 0001345 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001345
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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There is only one Sure Way to sell this $2 Billion WSMpire Here is a must market for any advertiser. But — there is only one medium capable of delivering all of it at a cost commensurate with the vast sales potential. The facts speak for themselves. How about FARM MAGAZINES? Impossible. The leading farm magazine reaches less than 1/6 of the homes. REGIONAL AND LOCAL RADIO? It takes 38 Tennessee, Alabama and Kentucky stations to approximate the WSM daytime audience, at almost 4 times WSM's cost. NEWSPAPERS? The 14 daily newspapers in the WSMpire cost $894 for one 600 line insertion. TELEVISION? WSM's daytime audience is far greater than that of the area's leading Television station, day or night. The conclusion is inescapable. Within the 81 County area of the $2 Billion WSMpire, WSM delivers 50% of the half-million homes on an average day. And WSM also delivers a bonus day-time audience outside the 81 County area which is even larger than the audience for which you pay. There is a difference . . • it's WSM radio 50,000 WATTS, CLEAR CHANNEL, NASHVILLE • BLAIR REPRESENTED • BOB COOPER, GENERAL MANAGER Broadcasting December 16, 1957 • Page 49