Broadcasting Telecasting (Oct-Dec 1957)

GOVERNMENT continued Don't /amp-- this is your INDIANAPOLIS / DES MOINES DAY! You're never jumpy, on edge when Indianapolis-Des Moines day rolls around. WXLW and KSO make a time-buyer's job almost easy, with their exclusive programming that nets results. In Indianapolis, folks prefer WXLW, and PULSE proves it! A 22.4 PULSE average, highest in town. More important, WXLW delivers the adult audience, the bulk of the buying public. The reason? An exclusive music-and-news format slanted toward adult listening likes . . . plus the popular air personalities who make it work to perfection. Put your message on a winner— WXLW, the top-rated radio station in the Indianapolis market. And KSO, Des Moines, matches its Indianapolis sales twin in results. Like WXLW, KSO beams its programs toward the adult age group, the people who do the buying. Already the number one salesman in Des Moines, KSO is now challenging for all 'round leadership, and it won't be long. You'll say goodbye to time-buying blues with the only good buy in Des Moines— KSO. 5000 Watts Day Time 950 KC Indianapolis, Indiana 5000 Watts Full Time 1460 KC Des Moines, Iowa Contact your nearest JOHN E. PEARSON representative cially injuring the present owners. The sale of WATV not only includes WAAT-AM-FM but also the disposition of $1 million worth of films and film rights and the assignment of long-term employment contracts. WATV added. IMTI Asks Approval To Buy K.C. Stations National Theatres Inc. last week asked the FCC to approve its $7.6 million cash purchase of WDAF-AM-TV Kansas City from the Kansas City Star Co. [Stations, Dec. 2]. The sale application revealed that National Theatres is establishing a subsidiary, National-Missouri Tv Inc., as licensee of the stations. N-M Tv is being formed with an initial capital of $8.1 million, with $3.8 million coming from a loan tendered by the Bank of America. Charles L. Glett, president of a second National Theatres subsidiary. National Film Investments Inc.. will become president of the licensee corporation. The sales contract has a June 1. 1958, cutoff date with both parties having the option to void the sale if it is not consummated by then. The Star Co. signed a Justice Dept. consent agreement last month which required it to sell the broadcast stations. The consent decree was filed after the newspaper was found guilty of monopoly and attempted monopoly in the news and advertising fields in Kansas City. Original cost of the Star"s broadcast properties was listed in the application as $2,076,936, with an estimated replacement cost of $4.2 million. Currently a $37 million organization, the Star Co. estimated that the net effect of the proposed sale will be to increase retained earnings in the approximate amount of $4.92 million. National Theatres has deposited $500,000 earnest money and the remaining $7.1 million sales price will be due on consummation of the sale. In case the theatre company fails to fulfill its obligations, the contract calls for a $200,000 liquidation damage payment to the seller. Elmer C. Rhoden is president of National Theatres, a $60 million corporation with a chain of 320 theatres. The firm has movie houses in 20 states stretching clear across the country. It was formed in 1951 when 20th Century Fox, Fox Theatres Inc., was forced out of the movie exhibition business by the Justice Dept. California Firm Asks 1030 Kc The Northern California Broadcasting Co. has filed an application with the FCC for 1030 kc in Sacramento, Calif., and accordingly has asked the Commission to waive its decade-old policy of not acting on applications involving clear channels. The 1030 kc frequency is occupied by WBZ Boston on a Class 1-B basis. Northern California Broadcasting, owned by Melvin E. Lucas (30%), Clarence A. Holien (25%) and others, would broadcast on 1030 kc with 500 w [see For The Record]. Page 58 • December 16, 1957 Broadcasting