Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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IN THE NATION'S CAPITAL WRC is the speaker of the house! Weekdays, from 6 to 8 p.m., WRC reaches more homes than any other radio station in Washington. With a huge 40% average share of audience, WRC has a 63% advantage over the second station, and reaches nearly as many homes as all of Washington's 16 other stations combined. Best of all, the advantage remains constant, for all twelve programs on WRC during these hours are tops in their time periods! To sell more of your product in Washington homes, let WRC Radio speak for you now. Pick your spot within, or adjacent to, these 6-to-8 p.m. winners. A call to WRC or to your nearest NBC Spot Sales representative will reserve a schedule for you immediately! Source: NSI Report, Total Homes — Washington, D. C, Area — July 1957 WASHINGTON, D. C. SOLD BY WRC -980 (NBC)! I SPOT SALES Broadcasting December 16, 1957 • Page