Broadcasting Telecasting (Oct-Dec 1957)

Page scan 0001367 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001367
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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YOU MAY GO UP 19V* MILES IN A BALLOON* BUT... AMERICAN RESEARCH BUREAU MARCH 1957 REPORT GRAND RAPIDS-KALAMAZOO TIME PERIODS Number of Quarter Hours With Higher Ratings WKZO-TV Station B MONDAY THRU FRIDAY 8:00 a.m. to 6:00 p.m. 143 57 6:00 p.m. to 11:00 p.m. 94 6 SATURDAY 8:00 a.m. to 1 1:00 p.m. 50 10 SUNDAY 9:00 a.m. to 1 1 :00 p.m. 40 16 YOU NEED WKZO-TV TO MAKE SALES SOAR IN KALAMAZOO-GRAND RAPIDS! Here's real, down-to-earth market dominance! ARB shows WKZO-TV is first in 267% more quarter hours than the next-best station — 327 for WKZO-TV, 89 for Station B! WKZO-TV telecasts from Channel 3 with 100,000 watts from 1000' tower. It is the Official Basic CBS Television Outlet for KalamazooGrand Rapids — serves over 600,000 television homes in one of America's top-20 TV markets! 100,000 WATTS • CHANNEL 3 • 1000' TOWER WKIOTV Studios in Both Kalamazoo and Grand Rapids For Greater Western Michigan Avery-Knodel, Inc., Exclusive National Representatives * Major David G. Simmons set this new world's record on August 20, 1957. NOTE: Survey based on sampling in the following proportions — Grand Rapids (42.8% ), Kalamazoo (18.9% ), Muskegon (19.8%), Battle Creek (18.5%). WKZO-TV— GRAND RAPIDS-KALAMAZOO WKZO RADIO— -K ALA MAZOO-BATTLE CREEK WJEF RADIO— GRAND RAPIDS WJEF-FM— GRAND RAPIDS-KALAMAZOO KOLN-TV— LINCOLN, NEBRASKA Associated with WMBD RADIO— PEORIA, ILLINOIS Broadcasting December 16, 1957 • Page 71