Broadcasting Telecasting (Oct-Dec 1957)

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^ W /' INITIATIVE . . . the quality that always seeks new and better ways. In serving our clients we prefer to use our initiative ... give that extra measure of performance that makes their job easier, more productive. We call it creative selling. It makes friends ... as well as sales. AVERY-KNODEL INCORPORATED NEW YORK ATLANTA DALLAS DETROIT SAN FRANCISCO LOS ANGELES CHICAGO SEATTLE