Broadcasting Telecasting (Oct-Dec 1957)

STATIONS CONTINUED proaches them." Mr. Smith said, "The presence is better, according to hi-fi listeners who have heard it in operation." Even inexpensive radios will deliver an improved signal, Mr. Katzentine explained. He would not reveal technical details pending filing of a patent application by the Washington patent law firm of Bacon & Thomas. He and Mr. Smith will form a company to market the relatively inexpensive device. They plan to sell it to only one station in a city. "The distinctive Stratosound will give stations a distinctive sound that should greatly increase listenership," Mr. Katzentine predicted. Latins Honor KWKW's Beaton William J. Beaton, vice president and general manager, KWKW Pasadena, Calif., was honored Tuesday at a testimonial dinner given by the Inter-American Club, organization of civic and business leaders of the more than 575,000 Latin Americans living in the Metropolitan Los Angeles area. The club's president, Salvadore Vela, presented Mr. Beaton with a plaque in appreciation of the services given the area's Latin American residents by KWKW, which broadcasts 24 hours a day in Spanish. The consul generals of Mexico and other Latin American countries, the heads of a number of civic organizations and many Los Angeles broadcasters attended the dinner, held at Casa La Golondrina. Gervan Named as President Of Northeast, RRN Operator R. Bruce Gervan, vice president of Northeast Radio Corp., Ithaca, N. Y., operator of the Rural Radio Network, has stepped up to presidency of Northeast, it has been announced. Former general manager of RRN from 1947-49, Mr. Gervan succeeds Charles L. Dickinson, resigned. H. Stilwell Brown, continuing as network manager, also has been named Northeast vice president. Ronald N. Goddard of Dryden, N. Y., was elected director, replacing C. Edwin Dayton, resigned. Rural Radio Network operates five New York fm stations and serves four fm and 20 am affiliates in that state and Pennsylvania. Owned stations are WRRA (FM) Ithaca, WRRL (FM) Wethersfield, WRRE (FM) Bristol Center, WRRD (FM) DeRuyter and WRRC (FM) Cherry Valley. WGN-TV Cuts Commercial Quota A new policy for reducing the number of commercial participations on all sponsored feature film programs on WGN-TV Chicago is being announced today (Monday) by Ward L. Quaal, vice president and general manager of WGN Inc. (WGN-AM-TV) , a more restrictive approach to that type of programming than the NARTB Television Code takes. Starting this week the Chicago Tribune an apple for the sponsor, too! Miss Sally's Romper Room, delight of the small fry set in Washington, is the apple of the advertiser's eye, too . . . because it produces rich fruits in the way of adult response, by way of moppet demand. Romper Room (11 a.m. to noon weekdays) has room for a few more apple-seeking advertisers who want results. i real lively daytime programming wmal-tv I Q maximum power on channel 7 WASHINGTON, D.C. AN EVENING STAR STATION / Represented by H-R Television, Inc. MR. CARPENTER Page 74 • December 16, 1957 station will reduce by one-third the number of announcements allowable under the NARTB Tv Code for its full-length motion pictures sponsored on a participating basis. Commercial breaks will be determined by the story line at approximately 15-minute intervals — probably two minutes per quarter hour instead of the present formula of one commercial per five minutes. Carpenter Forms Firm to Enter Radio-Tv Station Brokerage Robert W. Carpenter, former station relations vice president of Mutual, is going into the radio and television station brokerage business. He is announcing today (Monday) the formation of Robert Carpenter Enterprises Inc. for that purpose. His offices are at 527 Madison Ave., New York. Mr. Carpenter resigned from Mutual a few months ago after 12 years as an MBS station relations executive and nine years in various phases of radio with CBS. He joined CBS in 1934 as an accountant and subsequently served with WBT Charlotte, then owned by CBS, and with the network's KMOX St. Louis. After wartime service with the American Red Cross in 1943-45, he moved to Mutual's station relations department, serving successfully as southwestern manager, eastern manager, assistant director, director and vice president in charge. KIVA (TV) Power, Studio Plans To Cost $200,000 If Authorized A $200,000 improvement program for KIVA (TV) Yuma, Ariz., has been announced by Harry C. Butcher, president (also owner of KIST Santa Barbara, Calif.) FCC applications have been filed and orders placed for: maximum power, 316 kw (ch. 11 KIVA operates at present with 28.8 kw); increased antenna height; new film, slide and camera equipment to reequip the station's main studio; a new auxiliary studio and office for the California Imperial Valley, and network color modifications to the transmitter and microwave circuits. If the KIVA requests get FCC approval, work will be undertaken for completion during the winter, Mr. Butcher said. The proposed auxiliary studio would be located between El Centra and Brawley, both California. Target date is May I. Wurster Heads Pearson in S. F. F. A. (Mike) Wurster, John E. Pearson Co., station representative, succeeds Martin Percival, resigned, as manager of the San Francisco office. Mr. Wurster has been in the New York office for two years and prior to that was with BBDO. Sue Masterson remains as secretary and assistant to the manager in San Francisco. Broadcasting