We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
BRILLIANT PERFORMANCE
celebration to begin the Christmas season on Nov. 29, WCPA, same city, arranged to rent all the parking meters in town for the whole day. Paper bags imprinted with holiday greetings and telling of the free parking were placed on all the meters.
WPEN Philadelphia personalities are planning to air individualized Christmas and New Year's greetings to their listeners. The messages will be tailored for each personality and will be accompanied by background music. They will be aired on Dec. 23, 24 and New Year's Day.
Pulse's Puerto Rican Statistics
Radio set ownership is 100% and television set ownership is 79% among the 735,000 Puerto Ricans living in New York City, it was revealed last week in an economic and listening habits report made by Pulse Inc. for WHOM New York.
Radio listening added up to 29% of the homes using radio at 7 a.m. and 30% of homes after 7 p.m. Listening in later evening hours (after 9 p.m.) was recorded at 24% of homes. Spanish is spoken in nearly all homes, but 67% of those homes are also bilingual.
Other facts garnered by the report revealed that the median age of the Puerto Rican population is in the bracket between 18 and 29 and there is an average of 4.2 persons in each family. Nearly 60% of the labor force is employed in the following fields: craftsmen-foremen, semi-skilled operations, factory and service workers. 91% are gainfully employed. 37% of the wives are working. 20% of the homes had more than one radio set. Electric refrigerator ownership is 93%, washing machines 31% and telephones 41%. About 60% of the Puerto Ricans who have come to New York have lived there ten years or less.
'Let's Get 'Em Working' Says KWIZ
In a "Let's get all the radios working" campaign, KWIZ Santa Ana, Calif., announces daily that it will send a certificate to listeners who have a receiver not in working order entitling them to have their sets repaired free of labor costs. The station has dispatched 275 certificates in a period of three weeks.
Texans Hear Jersey Jingle
Listeners of four Texas radio stations will be hearing a Christmas commercial jingle carried over WRCA New York, extolling the merits of shopping in downtown Paterson, N. J. , The reason? Gordon McLendon, president of the McLendon Corp., heard the jingle on a business trip to New York and, impressed with its catchiness, decided to broadcast it for listeners of his stations (KLIF Dallas, KFJZ Fort Worth, KTSA San Antonio and KILT Houston). RAB plans to evaluate the results of the commercial over the Texas stations, according to a WRCA spokesman.
Cincinnati's Most Powerful Independent Radio Station
50,000 watts of SALES POWER
Cincinnati, ohio]
STATION
WC KY
On the Air everywhere 24 hours a day— seven days a week
Broadcasting
December 16. 1957 • Page 103