Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001419
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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%\\\ Willi: \V&\ :\:\ :.:;*. ANYBODY CAN TALK BIG... Affiliated with Radio Stations WSAZ, Huntington <S WKAZ. Charleston LAWRENCE H. ROGERS, PRESIDENT C TOM QARTEN. Commercial Manager Represented by The Katz Agency BUT PROOF IS THE REAL PAYOFF ! What people say they can do is not necessarily the same as what they have done (and can do) . No different with television stations. WSAZ-TV has a long record of delivering more — at less cost — than any other station in its Huntington-Charleston market. The proof speaks loud and clear. With WSAZ-TV, you get more viewers than with the others combined.* Cost? WSAZ-TV gives you each 1,000 daytime homes (9 A.M to 5 P.M.) for $1.31. (Next-best station costs you 50% higher; last-place station, 584% higher!) Want nighttime homes (7:30 to 10:30 P.M.) ? WSAZTV delivers 'em at $1.30 per 1,000. (Next-best station charges you 84% more; last-place, 317% more!) * Not only do TV homes cost much less via WSAZ-TV — you also get a lot more of them at one time. In fact, WSAZ-TV delivers one-third more homes than both other stations combined! Plus a bonus coverage of 100 counties in four states where industry generates a peak buying power of nearly four billion dollars this yearl No need to talk big when you use WSAZ-TV. The payoff IS big! And any Katz office can help you prove this happy fact to yourself. *ARB, June '57 (based on 260-time frequency)