Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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LATEST ARB, AND LATEST TELEPULSE *Zke Qiant of Southern Skies" MAXIMUM POWER ON CHANNEL 4 Here's "The Giant's" 4-State, 58 County Market . . . Population Incomes Retail Sales Homes 2,021,900 $2,240,153,000. $1,590,398,000. 511,900 Data from Sales Management Survey of Buying Power, May 10, 1957 Giant" DWARFS ITS RIVALS The July 1957 A.R.B. Report for Greenville Spartanburg Anderson shows WFBC-TV's complete dominance in this rich textile-industrial market. The latest TELEPULSE REPORT (June 23-30, 1957) shows the same complete dominance in the five largest counties— Greenville, Spartanburg, Anderson, and Greenwood, S. C, and Buncombe (Asheville) N. C— in our 58county market. WFBC-TV led in 14 of the Top 15 Once A Week Shows; and had all 10 of the Top Ten Multi-Weekly Shows! Ask us or WEED to show you the latest A.R.B. and the latest TELEPULSE. Channel 4 WFBC-TV Represented Nationally by WEED TELEVISION CORP. Greenville, S. NBC NETWORK Broadcasting December 23, 1957 • Page 21