Broadcasting Telecasting (Oct-Dec 1957)

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a DOUBLE or NOTHING offer to STATIONS and to AGENCIES how to DOUBLE a bottler s home business in 30 days ... with a money back guarantee! The Silver Dollar Man Program guarantees results! exclusive in your area . . . protected against imitation! DOUBLES home SALES of any volume product . . . or BETTER, regardless of weather, competition, price! Here's a simple, practical, down-to-earth way to double a bottling company's sales (or better) in 30 days, regardless of the weather, competition or price. It's the SILVER DOLLAR MAN PROGRAM . . . now being made available through radio and television stations and agencies to local bottlers . . . and other distributors of home ice-box products. It's an unrehearsed, spontaneous, "continuous commercial" show, guaranteed to make its sponsor the top-selling bottler in his area, through a virtually certain top-listenership program, with sure response. It's exclusive ... and you pay us nothing if we don't increase your home refrigerator business by as much as 100% in the first 30 days. Also wonderful for frozen foods, juices . . . any product that stays in home refrigerator or freezer, the most valuable storage space of all. IN HARRISONBURG, VIRGINIA, Hamilton Shea ol WSVA-TV: "Tremendous success . . . draws an average of 3,000 cards a week, with a peak week of 6,000 cards." IN TULSA, OKLAHOMA, over two years ago the millionth case of Pepsi-Cola rolled out of the plant of Ronald Capps. Then Ronald was using the Silver Dollar Man and nearly three years later he is still leaning on this program to maintain his high sales volume . . . what better recommendation could we give? IN COLUMBIA, TENNESSEE, Dr. Pepper Bottler finds the Silver Dollar Man program has stimulating effect on sales throughout his territory according to Co-owner Harry Cook. IN COLUMBIA, SOUTH CAROLINA, "Canada Dry sales for September 1954 were increased 290% over sales for the same month during the previous year." Not only do you get exclusive rights to the SILVER DOLLAR MAN program . . . the creators guarantee that it can't even be imitated. The courts have upheld the copyright and other protection it enjoys. This is important . . . because others will want to imitate this amazingly successful program. "The Silve Simple and easy: you buy the rights to the show ... we produce it for you and guarantee it ... we offer exclusive merchandising service to get it started in your area, on your station. We know it never fails. That's why we offer this iron-clad guarantee. FOR FULL DETAILS, WRITE OR WIRE: R. A. (Bob) Perrott Dollar Man" Brunswick, Georgia