Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001442
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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IN PUBLIC INTEREST AIMS the answer to the bullseye . . . AIMS (Association of Independent Metropolitan Stations) offers a made to order list of stations ready to deliver maximum audience in 21 different cities. AIMS the most active group in the Broadcasting Industry through periodic meetings and fact loaded monthly newsletters from all members, can supply you with most of the answers to your broadcast advertising problems. When you buy . . . BUY AIMS the perfect station list for every campaign. You can expect the leading independent to be the best buy on the market . . . CITY STATION Baton Rouge, La. WIBR Buffalo, N. Y. WBNY Dallas, Tex. KIXL Des Moines, Iowa KSO Evanston, III. WNMP Evansville, Ind. WIKY Houston 1, Tex. KNUZ Indianapolis 22, Ind. WXLW Jackson, Miss. WJXN Little Rock, Ark. KVLC Louisville 2, Ky. WKYW Omaha, Neb. KOWH San Antonio, Tex. KITE Seattle, Wash. KOL Spokane, Wash. KLYK Stockton, Calif. KSTN Syracuse, N. Y. WOLF Tulsa, Okla. KFMJ West Springfield, Mass. WTXL Wichita, Kan. KWBB Worcester, Mass. WNEB REPRESENTATIVE The Walker Co. Jack Masla and Co., Inc. West Coast — Lee F. O'Connell Co. H-R Representatives, Inc. Southwest — Clarke Brown Co. John E. Pearson Co. John E. Pearson Co. Forjoe & Co., Inc. Southern — Clarke & Brown Co. John E. Pearson Co. Grant Webb & Co. Richard O'Connell Inc. Midwest — Radio-TV Representatives, Inc. Southern & Denver — Clarke Brown Co. West Coast — Tracy Moore & Associates, Inc. Burn-Smith Co., Inc. Regional — Kentucky Radio Sales Adam Young, Inc. Avery-Knodel, Inc. The Boiling Co., Inc. Grant Webb & Co. George P. Hollingbery Co. The Walker Co. Jack Masla & Co., Inc. The Walker Co. George P. Hollingbery Co. Southern — Clarke Brown Co. The Boiling Co., Inc. ■»»,"«.. Women Broadcasters to Aid AHA The organization of the Heart Committee of Women Broadcasters, with NBC personality Arlene Francis serving as national chairman, was announced last week by the American Heart Assn. Approximately 1,500 women broadcasters are expected to aid the committee in "an intensified nationwide program to inform homemakers about the heart and its disorders." Committee members include Josey Barnes, KTVT (TV) Salt Lake City; Connie Cook, WOW-AM-TV Omaha; Doris Corwith, NBC; Jane Dalton, WSPA Spartanburg, S. C; Anne Duke, WDBL Springfield, Tenn.; Pat Gay, KLZ Denver; Anne Hayes, KCMO Kansas City; Alice Heinecke, SESAC; Mary Hickox, KFI Los Angeles; Charlotte Moton Hubbard, WTOP-TV Washington, D. C; Marjorie King, KNBC San Francisco; Elizabeth Leonard, KING Seattle; Paula Lohmann, WMBD Peoria, 111.; Ruth Lyons, WLW Cincinnati; Vera Massey, WDSU-TV New Orleans; Mary Margaret McBride, NBC; Edythe Fern Melrose, WXYZ Detroit; Betty L. Merrit, WAGA Atlanta; Louise Morgan, WNACAM-TV Boston; Vi Stokesberry, WCKR Miami; Marian Young Taylor, WOR New York; Judith Waller, NBC, and Gladys Webster, WCAU Philadelphia. CHRISTMAS TOYS • WOOD-AM-TV Grand Rapids and WJIM Lansing (both Michigan) took part in "toys for tots" programs. The former made use of a 50-entertainer telethon while the latter held a family "record hop." With the help of local Marine reservists, both projects resulted in a multitude of toys donated for needy children. CHRISTMAS JOBS • WBAL Baltimore's Molly Martin was commended by the Maryland Dept. of Employment Security for publicizing on her daily show announcements by the department on available Christmas season jobs. Within three days after she interviewed a department representative on the morning show, the department reported, 53 persons called to inquire about jobs and an average of seven have called every day since then. WBC BACKS UNICEF • Westinghouse Broadcasting Co. tv stations promoted the sale of UNICEF (United Nations Children's Fund) Christmas cards by showing a fiveminute film made for this purpose by Bil Baird and adding their own plea that the public help UNICEF bring nourishment and medical care to destitute children throughout the world. Each station also arranged for distribution of brochures and took care of inquiries in its area. BETTER BUSINESS • WDGY Minneapolis, via its new series, The Better Business Bureau Reporter, informs listeners of fraudulent business practices in the area. Material is gathered from Better Business Bureau case histories and from listeners, who are encouraged to report violations known to them. Page 24 • December 23, 1957 Broadcasting