Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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AMONG THE STARS IN WASHINGTON! During the prime ' 'A A' ' nighttime hours, when the stars shine brightest, WRC-TV averages a 43% greater share of audience* than any other station in the Capital! And if you call pronto, WRC-TV will arrange ten-, twenty-, or the new thirty-second spots in this prime evening time adjacent to the greatest stars and shows in television. If you figure lovely ladies attract the customers, set your sights on availabilities flanking programs * ARB — Washington, D, C, Metropolitan Area Report — October 1957. such as "The Dinah Shore Show" and "The Gisele MacKenzie Show. " Or go Western with a fast-action show like "The Restless Gun." Or use comedy to gladden the hearts of your stubbornest prospects. Pick your spot before or after shows like "The George Gobel Show, ' ' ' 'Groucho MarxYou Bet Your Life' ' and ' 'The Life of Riley. ' ' A choice few of these spots among the stars are available noiv. Call WRCTV or your nearest NBC Spot Sales representative. 30 • December 23, 1957 Broadcasting