Broadcasting Telecasting (Oct-Dec 1957)

Page scan 0001455 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001455
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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IN MARYLAND \ MOST PEOPLE WATCH WMAR-TV • . . covering MOST OF MARYLAND . . . and then some 1 Week, Sunday thru Saturday; Aggregate of Quarter-hours 7 A.M.-Midnight Homes Viewing Channel 2 * Daytime— before 6:00 P.M. 16,503,700 ** Night-time-6:00-12:00 P.M. 1 5,542,000 * * Total, One Week 32,045,700 ** *Source: Per Broadcast Data, A. C. Nielsen Company, November 1957. Includes total area — "every kind of home— big city, small town, farm, etc. . . . all sample homes are contacted in person for sign-up and continued collaboration." Definition "Quarter-hour Homes"— Number of homes viewing more than 5 minutes within each quarter-hour from 7:00 A.M. to midnight, Sunday thru Saturday. **Highest for any Baltimore TV station. -RATINGS vs. TOTAL HOMES "Ratings" are supplied for the Baltimore metropolitan area ONLY whereas "total homes" means all homes beyond, as well as within, the metropolitan area. Example: 7;00-7:15 P.M. Sunday GOLDEN PLAYHOUSE-WMAR-TV Station B Station C 7:15-7=30 P.M. Sunday GOLDEN PLAYHOUSE WMAR-TV Station B Station C Metropolitan Area Rating 16.3 16.4 13.7 16.6 16.0 14.7 NOTE: Station with so-called "quarter-hour first" (highest metropolitan rating) may reach fewer homes than station with lower rating. Total Homes 99,300 95,300 87,900 98,400 94,900 97,200 In Maryland, most people watch SUNPAPERS TELEVISION Telephone Mulberry 5-5670 TELEVISION AFFILIATE OF THE COLUMBIA BROADCASTING SYSTEM Represented by THf KATZ AGENCY, Inc., New York. Detroit, St Louis. San Froncisco, Chicago, Atlanta, Dallas, Los Anaeles WMAR TV BALTIMORE, MARYLAND Broadcasting channel < December 23, 1957 Page 37