Broadcasting Telecasting (Oct-Dec 1957)
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ADVERTISERS & AGENCIES continued
TOP 10 NETWORK PROGRAMS
Tv Report for Oct. 27-Nov. 9 Total Audience t
Rank No. Homes (000)
1.
Lucille Ball-Desi Arnaz
23,031
2.
Gunsmoke
17,634
3.
Ed Sullivan Show
16,727
4.
Perry Como Show
16,439
5.
Tales of Wells Fargo
15,326
6.
Danny Thomas Show
K 170 I J , 1
7.
Jack Benny Show
15,038
8.
Wyatt Earp
14,379
9.
Jerry Lewis Show
14,379
10.
Cheyenne
14,049
Rank
/O 1 IUIIICj
1.
Lucille Ball-Desi Arnaz
57.5
2.
Gunsmoke
44.1
3.
Ed Sullivan Show
41.6
4.
Perry Como Show
40.9
5.
Tales of Wells Fargo
38.6
6.
Danny Thomas Show
J / .0
7.
Jack Benny Show
37.2
8.
Cheyenne
37.2
9.
Wyatt Earp
36.3
10.
Jerry Lewis Show
36.1
Average Audience +
Rank Mo.
Homes (000)
1.
Lucille Ball-Desi Arnaz
18,828
2.
Gunsmoke
16,768
3.
Tales of Wells Fargo
14,296
4.
Danny Thomas Show
14,255
5.
Jack Benny Show
13,843
6.
Wyatt Earp
13,555
7.
Ed Sullivan Show
12,937
8.
Perry Como Show
12,854
9.
I've Got a Secret
12,854
10.
Have Gun, Will Travel
12,484
Rank
% Homes *
1.
Lucille Ball-Desi Arnaz
47.0
2.
Gunsmoke
42.0
3.
Tales of Wells Fargo
36.0
4. Danny Thomas Show
35.5
5.
Jack Benny Show
34.3
6.
Wyatt Earp
34.2
7.
Ed Sullivan Show
32.2
8.
Perry Como Show
32.0
9.
I've Got a Secret
31.9
10.
Have Gun, Will Travel
31.6
t Homes reached by all or any part of the program, except for homes viewing only 1 to 5 minutes.
t Homes reached during the average minute of the program.
* Percented ratings are based on tv homes within reach of station facilities used by each program.
Copyright 1957 A. C. Nielsen Co.
TOP 10 NETWORK PROGRAMS
Tv Report for Nov. 6-12
Rank
Rating
1. Lucille Ball-Desi Arnaz
44.6
2. Gunsmoke
42.5
Perry Como
42.5
4. Tales of Wells Fargo
35.5
5. Restless Gun
33.3
6. People Are Funny
33.1
1. GE Theatre
32.7
Lassie
32.7
9. Twenty-One
32.6
10. Ernie Ford
32.4
What's My Line?
32.4
Special Attraction:
President Eisenhower
50.7
Rank
Viewers (000)
1. Perry Como
49,380
2. Lucille Ball-Desi Arnaz
45,370
3. Gunsmoke
42,510
4. Ed Sullivan
35,800
5. Steve Allen
35,390
6. People Are Funny
34,400
7. Tales of Wells Fargo
34.260
8. Lassie
33,820
9. GE Theatre 32,280 10. Restless Gun 31,080
Special Attraction:
President Eisenhower 42,490
Copyright American Research Bureau
BACKGROUND: The following programs, in alphabetical order, appear in this week's Broadcasting tv ratings roundup. Information is in following order: program name, network, number of stations, sponsor, agency, day and time.
Steve Allen (NBC-130) : participating sponsors, Sun. 8-9 p.m. Lucille Ball-Desi Arnaz (CBS — no figures
available) Ford (JWT), Tues. 9-10 p.m.
once a month. Jack Benny (CBS-179): American Tobacco
Corp. (BBDO), alt. Sun. 7:30-8 p.m. Cheyenne (ABC-99): General Electric
(Y&R), alt. Tues. 7:30-8:30 p.m. Perry Como Show (NBC-163): participating
sponsors. Sat. 8-9 p.m. Ernie Ford Show (NBC-182): Ford (JWT),
Thurs. 9:30-10 p.m. GE Theatre (CBS-154): General Electric
(BBDO), Sun. 9-9:30 p.m. Gunsmoke (CBS-161): Liggett & Myers
(D-F-S), Remington Rand (Y&R) alternating, Sat. 10-10:30 p.m. Have Gun, Will Travel (CBS-125): Lever
Bros. (JWT), American Home Products
(Bates), Sat. 9:30-10 p.m. I've Got a Secret (CBS-198): R. J.
Reynolds (Esty), Wed. 9:30-10 p.m. Lassie (CBS-90): Campbell Soup (BBDO),
Sun. 7-7:30 p.m. Jerry Lewis Show (NBC-165): Oldsmobile
(Brother), Tues., Nov. 5 9-10 p.m. People Are Funny (NBC-129) : R. J.
Reynolds Tobacco Co. (Esty), Sat. 7:30-8
p.m.
President Eisenhower's speech (All networks— no figures available): 11:15-11:30 p.m. Nov. 26.
Restless Gun (NBC-107) : Warner-Lambert
(SSC&B), Mon. 8-8:30 p.m. Ed Sullivan (CBS174): Mercury (K&E),
Eastman Kodak (JWT), Sun. 8-9 p.m. Danny Thomas Show (CBS-158): General
Foods (B&B), Mon. 9-9:30 p.m. Twenty-One (NBC-150) : Pharmaceuticals
Inc. (Kletter), Mon. 9-9:30 p.m.
Wells Fargo (NBC-147): Buick (Kudner), American Tobacco Co. (SSC&B), Mon. 8:30-9 p.m.
What's My Line? (CBS-157): Helene Curtis (M-E), Remington-Rand (Y&R), Sun. 10:30-11 p.m.
o
LORCA
1 N
The Next 10 Days Of Network Color Shows (All times EST)
CBS-TV
Dec. 23 (10-11 p.m.) High Adventure with Lowell Thomas, Delco Div. of General Motors through Campbell-Ewald. Dec. 24, 31 (9:30-10 p.m.) Red Skelton Show, S. C. Johnson & Son through Foote, Cone & Belding and Pet Milk through Gardner Adv.
NBC-TV
Dec. 23-27, 30, 31 (1:30-2:30 p.m.) Howard Miller Show, participating sponsors. (On Dec. 30-31, program will be seen from 1:30-2:15 p.m.) Dc. 24-27, 30 (3-4 p.m.) Matinee Theatre, participating sponsors.
Dec. 23, 30 (7:30-8 p.m.) The Price Is Right, RCA Victor through Kenyon & Eckhardt and Speidel through Norman, Craig & Kummel.
Dec. 24 (8-9 p.m.) Eddie Fisher-George Gobel Show, RCA-Whirlpool through Kenyon & Eckhardt and Liggett & Myers through McCann-Erickson.
Dec. 25, Jan. 1 (9-10 p.m.) Kraft Television Theatre, Kraft Foods Co. through J. Walter Thompson Co.
Dec. 26 (7:30-8 p.m.) Tic Tac Dough, RCA Victor through Kenyon & Eckhardt and Warner-Lambert through Lennen & Newell.
Dec. 26 (10-10:30 p.m.) Lux Show starring Rosemary Clooney, Lever Bros, through J. Walter Thompson Co.
Dec. 27 (8-9 p.m.) Jerry Lewis Show,
Oldsmobile through D. P. Brother. Dec. 28 (8-9 p.m.) Perry Como Show, participating sponsors. Dec. 28 (10:30-11 p.m.) Your Hit Parade, American Tobacco Co. through BBDO and Toni through North. Dec. 29 (8-9 p.m.) Steve Allen Show, participating sponsors.
Dec. 29 (9-10 p.m.) Dinah Shore Chevy Show, Chevrolet through CampbellEwald.
Dec. 31 (8-9 p.m.) George Gobel-Eddie Fisher Show, RCA-Whirlpool through Kenyon & Eckhardt and Liggett & Myers through McCann-Erickson.
Jan. 1 (11:45 a.m.-l:45 p.m.) 69th Tournament of Roses Parade, Minute Maid through Ted Bates and Florists Telegraph Delivery Assn. through Grant Adv.
Page 44 • December 23, 1957
Broadcasting