Broadcasting Telecasting (Oct-Dec 1957)

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Pittsburgh's Golden Triangle as viewed from Mt. Washington KDKA has reached new heights in Pittsburgh . . . and we mean the middle of Pittsburgh— Allegheny County, that is! The latest Metropolitan Pittsburgh PULSE* shows KDKA first in 383 out of 496 quarter hours surveyed. That's almost three times as good as the figures for the same period last year! And in the Greater Pittsburgh PULSE* (15 counties), KDKA rated No. 1 in an amazing 489 out of 496 quarter hours ... a cool 98.6%! Whether you want to reach the heart of Pittsburgh or the equally rich market that surrounds it, these figures prove that KDKA is the one sure way to do it effectively at low cost. For availabilities, call Don Trageser, KDKA Sales Manager (EXpress 1-3000, Pittsburgh), or your PGW "Colonel". WESTINGHOUSE BROADCASTING COMPANY, INC. RADIO BOSTON, WBZ+W8ZA PITTSBURGH, KDKA CLEVELAND, KYW FORT WAYNE, WOWO CHICAGO, WIND * PORTLAND, KEX TELEVISION BOSTON, WBZ-TV BALTIMORE, WJZ-TV PITTSBURGH, KDKA-TV CLEVELAND, KYW-TV SAN FRANCISCO, KPIX WIND represented by AM RodiO Soles WJZ-TV represented by Bloir-TV KPIX represented by The Kotz Agency, Inc. All other WBC stations represented by Peters, Griffin, Woodward, inc. In Pittsburgh, no selling campaign is complete without the WBC station . . . "PULSE— Aug.— Sept. 1957 50,000 watts umr Clear Channel Broadcasting December 23, 1957 • Page 55