Broadcasting Telecasting (Oct-Dec 1957)

'Lone Ranger' Promotion Contest Marks Program's 25th Birthday Promotion managers of tv stations broadcasting the Lone Ranger program are being invited to compete for prizes totaling $10,000 in a "silver anniversary showmanship contest," announced by Jack Wrather, president of The Lone Ranger Inc., to celebrate program's 25 years in radio and tv. General Mills. American Bakeries Co., United Artists Pictures Corp. and the Lone Ranger organization are cooperating in offering 22 cash awards to the promotion managers of ABC-TV and CBS-TV affiliates, as well as several non-network stations in eight southwestern states, who during January and February 1958 turn in the best promotional campaigns on the program. "An integral part of the campaign will be the support and close attention given the new silver anniversary wide screen, all-color feature film, 'The Lone Ranger and the Lost City of Gold,' scheduled for release by United Artists later during the anniversary year," the announcement states. Awards are a $2,500 first prize, $2,000 second, $1,500 third, $1,000 fourth, two of $500 each, five of $250 each, four $100 prizes and seven of $50 each. To enter, the promotion manager must return the card mailed to all tv stations carrying the Lone Ranger series as of last week by Jan. 10, 1958. The contest will start Jan. 15 and run until March 1. Entries must be submitted by March 15 for judging by a committee comprising Roger Lewis, United Artists vice president in charge of advertising and promotion; Lowry Crites, advertising manager of General Mills' cereal division; James Callier, advertising manager, American Bakeries, and Sherman Harris, vice president, The Lone Ranger Inc. WFBM-TV Recalls '57 Programs A booklet highlighting the main events carried on WFBM-TV Indianapolis during 1957 was prepared by the station for distribution to the Indiana School Board Assn. at a special closed circuit tv demonstration Dec. 1. Titled "For the Asking," the booklet contains pictures ranging from Broadway to Indianapolis' floods. A SATELLITE motif figures in a new slide by WMTV (TV) Madison, Wis. The copy that goes with it says, "For entertainment that's out of this world, keep tuned to WMTV." WORLDS URGEST MAIL BOX It, OFfifiJifW , ..w tu urra«wMu *«.->., i 'ft SA*T* OASS < K WTO A GIANT mail box is being used by KWTO Springfield, Mo., as a studio to interview children who come to post letters to Santa Claus. Christmas seals are sold for "postage" at a window at the base of the two-story-high structure standing in a local shopping center and the center's merchants participated in sponsoring the daily half-hour "Santa-casts." Pictured with Santa are (1 to r) KWTO announcer George Earle and station executives John Mahaffey, Leslie Kennon and Ralph Foster. TWIG BENDING In an era when media persuaders are training children for adult roles as consumers, WSIG Mount Jackson, Va., has extended the never-too-young philosophy to the advertiser. An illustrative listing on the station schedule, according to General Manager Philip J. Potter, is for "Young Andy Shaffer." Mr. Shaffer, 11, has bought $5 worth of spots on behalf of his magazine subscription business. Making a service call one day after school, WSIG salesmen reported the client was so pleased with results from his 7:45 a.m. news adjacency that he is considering a renewal. WTTH Awards $2,500 on Birthday For three weeks before its 10th birthday Dec. 6, WTTH Port Huron, Mich., aired names taken at random from the the telephone directory and announced that if the persons named called back within five minutes they would receive one of the station's birthday presents. Gifts totaling $2500 were given out as 70% of the people named called within the allotted time. In addition, WTTH presented an automatic dryer to the first listener to call within one minute after the announcement. DOC LEMON — 6 to noon ART ROBERTS -noon to 6 TWICE AS GOOD! New, stronger programming, personalities always the best buy in this market! Wcue Jt u The ELLIOT STATIONS ' ) i m great independents • good neighbors 1 Akron, Ohio WCUE j W1CE Providence, R. T. National Representatives The John E. Pearson Co. Broadcasting December 23, 1957 • Page 75