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OPEN MIKE
A
WWL-TV catches TV Movie-ers while they're AWAKE!
At 10:45 every Monday-thru-Friday night and at 10:30 on Saturdays and Sundays, THEATRE 4 comes on strong with another outstanding feature film.
Channel 4's 10:30 (M-F) News-SportsWeather is the perfect attraction to hold viewers on WWL-TV.
THEATRE 4 is the watchable night movie in New Orleans. Your Katz Representative has the specifics for spot sales. Or call Howard Summerville or Harry Stone at Express 4444, New Orleans.
CHAN
NEW ORLEANS • CBS IN THE CRESCENT CITY
Page 16 • December 30, 1957
'Life' Goes On
editor;
This letter will confirm our phone conversation . . . concerning permission to reproduce the Broadcasting story about "Where There's Life . . ." in the Dec. 16 issue.
The story has been very well received within the agency and by the client. We all appreciate your interest in covering the recording session [making radio-tv musical commercials for Budweiser beer]. J. Donald Ratchford D'Arcy Advertising Co. St. Louis
Wait Just One More Week
editor:
We have not seen Telestatus in your magazine for quite some months and it has been one of the most interesting items in your publication. Please advise if you have discontinued it.
W. T. Freeland
Freeland Products Co.
New Orleans, La.
[EDITOR'S NOTE: "Telestatus" — with its complete listing of all the tv stations and pertinent data to help buyers of time — is now published in the first issue of each quarter. Next one: Jan. 6 issue.]
The 1958 Yearbook
editor:
Inasmuch as we have recently entered the fm broadcast equipment manufacturing field we would like a listing in your 1958 Yearbook-Marketbook issue. Robert T. Pritchard General Electronic Labs Inc. Cambridge, Mass.
editor:
As we have not received your questionnaire for the 1958 Yearbook, I thought that we may have lost the one sent to us for our station information. This station has changed call letters and ownership in the past year and some of our mail goes to other places.
William O. Barry, Mgr.
WFMB Nashville, Tenn.
editor:
Please send me eight copies of forms for radio stations to be filled out for the 1958 Broadcasting Yearbook.
H. Scott Killgore, Pres.
Tele-Broadcasters Inc.
New York
editor :
About this time I suppose you are thinking about next year's edition of the Broadcasting Yearbook. I have been getting this publication for five years, and use it almost every day.
Paul Schuett
Tacoma, Wash.
[EDITOR'S NOTE: BROADCASTING'S editors are indeed thinking about next year's YEARBOOK. They are planning a new, vastly improved, single publication combining the information which was previously published twice yearly in separate radio and tv Yearbooks. The special combined publication will be issued in the latter half of 1958.]
Broadcasting