Broadcasting Telecasting (Oct-Dec 1957)

Moke WPTF *AlM StLTMAN Hitch your campaign to a WPTF personality and watch sales zoom. They are household names in 84 counties . . . yes 84 . . . where WPTF reaches over 50% of all radio homes. In Kaleigh-Durham, Wilson, Rocky Mount or Fayetteyille. In Chapel Hill, Greenville, Danville, Va., or Dillon, S. C. . . . WPTF personalities are a first class passage to happy selling. WPTF 50,000 WATTS 680 KC NBC Affiliate for Raleigh-Durham and Eastern North Carolina R. H. Mason, General Manager Gus Youngsteadr, Sales Manager PETERS, GRIFFIN, WOODWARD, INC. National Representatives IN PUBLIC INTEREST AVALON "RADIOTHON" • KBIG Santa Catalina, Calif., has completed a month's campaign to raise funds for a new hospital at Avalon. Disc jockey solicited mainlanders as well as islanders and rendered a musical dedication for each contributor. The station was responsible for $43,597, or triple its original goal of 10% of the needed $150,000. CAKE SALE • WRFC Athens, Ga., urged its listeners to submit cakes to be auctioned off to other listeners, the proceeds to go to the local community chest. Disc jockey Larry Jackson, who was middleman in this operation, merchandised the resulting 97 cakes at $1 to $10. TOMORROW'S BROADCASTERS • WAKE Atlanta has donated an hour a week to a group of enterprising youngsters under a 30-week schooling program designed to interest them in the broadcast profession. A company known as Premiere Audio Enterprises was formed by the teenagers with a strict adherence to legal and business procedures. Officers were elected and stock issued at 50 cents per share. Time in their weekly Teen News and Grooves show is sold at 50% of the station's rate card and revenues used to keep the company going. WAKE department heads provide supervision in every aspect of the operation. FAMILY ASSISTED • KQUA Moline, 111., was on the scene when the 10-member Heaton family was burned out of its home. A 3-minute taped interview with the father was run twice on the air. There followed a series of telephone calls from listeners offering household goods, clothing, a place to stay, and cash to replace lost Christmas presents. OPEN FORUM • CKBB Barrie, Ont., offered free time to all municipal office candidates in the December elections. The station also gathered top city officials in the town hall for a radio forum, with questions telephoned in by listeners. MILESTONES ► WSUN St. Petersburg, Fla., celebrated 30th anniversary. ► WDRC Hartford, Conn., presented 2,000th broadcast of Voice of Religion. ► KVOX Moorhead, Minn., and its manager, Manny Marget, marked 20th anniversaries. ► WBBM Chicago passed 35-year mark. ► WTMJ-TV Milwaukee observed 10th anniversary. ► Bridgeport Broadcasting Co. (WICC) observed 10th anniversary, as did sportscaster Manning Slater. ► Honig-Cooper Co., advertising, San Francisco, celebrates 50th anniversary. ► Merle B. Peterson, owner-operator, KCVL Colville, Wash., in radio 20 years. ► KTSA San Antonio passed the 35-year mark. Portland, Maine, Metropolitan Area Telepulse (October 10-17) confirms and improves figures quoted in last month's WCSHTV ads . . . WCSH-TV now 4 1/2 times ahead of nearest competitor in quarter hour viewing, capturing 81% of all periods surveyed when the three area stations were operating. WCSH-TV took 371.5 to next station's 82.5, or 10% better than in Pulse 13-county area study of last May. (Third station did not place among quarter hour "firsts") WCSH-TV had 11 of top 15 once-a-week shows WCSH-TV had 7 of top 10 multiweekly shows (NBC News first; WCSH-TV's News on 6 second) WCSH-TV had 9 of top 10 syndicated film shows Any Weed-Television man can supply detailed breakdown of this latest evidence of Channel 6 superiority in northern New England's top market. WCSH-TV PORTLAND, MAINE Page 20 • December 30, 1957 Broadcasting