Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

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More than 12,000 letters poured in when Captain Puget, popu|ar^KGMO-TV personality, offered to%, deliver children's mail to Santa?, personally. The Captain flew to'lNforth Po^te, Alaska, to postmark Santa's answering cards to the children^ Thousands of letters make up only part of the audience influence story at itOMO-TV, however. ■ y Its influence is measured too in,the sales results _.( KOMO-TV advertisers consistently achieve... results which don't just happen, but are the end product of a strong, loyal audience.