Broadcasting Telecasting (Oct-Dec 1957)

* **** BEAUMONT ORANGE PORT ARTHUR Smartest move in Texas is to use the only facility coveringthe Beaumont -Port Arthur Orange area of over 1 , 000 , 000 prosperous people. KFDM Beaumont Radio 8c TV CBS ABC See PETERS-GRIFFIN-WOODWARD, inc. Broadcasting Publications Inc. BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO 1735 DeSales St., N. W. Washington 6, D. C. PLEASE START MY SUBSCRIPTION WITH THE NEXT ISSUE □ 52 weekly issues of BROADCASTING $7.00 □ 52 weekly issues and Yearbook Number 11.00 □ Enclosed □ Bill title/ position* company name address city Please send to home address — — Sol Taishoff President H. H. Tash Secretary Maury Long Vice President Edwin H. James Vice President B. T. Taishoff Irving C. Miller Treasurer Comptroller Page 24 • December 30, 1957 BROADCASTING* TELECASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Published every Monday by Broadcasting Publications Inc. Executive and Publication Headquarters Broadcasting • Telecasting Bldg. 1735 DeSales St., N. W., Washington 6, D. C. Telephone: MEtropolitan 8-1022 EDITOR & PUBLISHER: Sol Taishoff MANAGING EDITOR: Edwin H. James SENIOR EDITORS: Rufus Crater (New York), J. Frank Beatty, Bruce Robertson (Hollywood) Fred Fitzgerald NEWS EDITOR: Donald V. West SPECIAL PROJECTS EDITOR: David Glickman ASSOCIATE EDITORS: Earl B. Abrams, Harold Hopkins ASSISTANT EDITOR: Dawson Nail STAFF WRITERS: Jacqueline Eagle, Frankie Pelzraan, Myron Scholnick, Ann TassefE, Jim Thomas EDITORIAL ASSISTANTS: Rita Cournoyer, Benjamin Serf LIBRARIAN: Catherine Davis SECRETARY TO THE PUBLISHER: Gladys L. Hall BUSINESS VICE PRESIDENT & GENERAL MANAGER: Maury Lone SALES MANAGER: Winfield R. Levi (New York) SOUTHERN SALES MANAGER: Ed Sellers PRODUCTION MANAGER: George L. Dant TRAFFIC MANAGER: Harry Stevens CLASSIFIED ADVERTISING: Doris Kelly ADVERTISING ASSISTANTS: John Henner. Ada Michael. Jessie Young COMPTROLLER: Irving C. Miller ASSISTANT AUDITOR: Eunice Weston SECRETARY TO GENERAL MANAGER: Eleanor Schadi CIRCULATION & READER'S SERVICE MANAGER: John P. Cosgrove SUBSCRIPTION MANAGER: Frank N. Gentile CIRCULATION ASSISTANTS: Gerry Cleary, Christine Harageones, Charles Harpold, Marilyn Peizer BUREAUS NEW YORK 444 Madison Ave., Zone 22, PLaza 5-8355 Editorial SENIOR EDITOR: Rufus Crater BUREAU NEWS MANAGER: Lawrence Christopher AGENCY EDITOR: Florence Small ASST. NEW YORK EDITOR: David W. Berlyn NEW YORK FEATURES EDITOR: Rocco Famighetti STAFF WRITERS: Ruth L. Kagen, Frank P. Model. Diane Schwartz Business SALES MANAGER: Winfield R. Levi SALES SERVICE MANAGER: Eleanor R. Manning EASTERN SALES MANAGER: Kenneth Cowan ADVERTISING ASSISTANT: Donna Trolinger CHICAGO 360 N. Michigan Ave., Zone 1, CEntral 6-4115 MIDWEST NEWS EDITOR: John Osbon MIDWEST SALES MANAGER: Warren W. Middleton Barbara Kolar HOLLYWOOD 6253 Hollywood Blvd., Zone 28, Hollywood 3-31 48 SENIOR EDITOR: Bruce Robertson WESTERN SALES MANAGER: Bill Merritt, Virginia Strieker Toronto, 32 Colin Ave., HUdson 9-2694 James Montagnes SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required Regular issues 35tf per copy; Yearbook Number $4.00 per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circulation Dept., 1735 DeSales St.. N.W., Washington 6, D. C. On changes, please include both old and new addresses. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING*—The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. *Reg. U. S. Patent Office Copyright 1957 by Broadcasting Publications Inc. Broadcasting