Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001543
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
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LEADERSHIP IS SOMETHING YOU WIN . . . Audit F The a»c UREAU OF CIRCULATIONS <%, fff J Imtmd (grand ^WfirJ And you win it by achievement. Since 1931, BROADCASTING has been demonstrating this as the unrivaled pace-setter in its field. Last year, for example, BROADCASTING became the first (and only) TV-radio business publication to join Audit Bureau of Circulations. Twelve months later, BROADCASTING won the ABC's 1957 Educational Grand Award for the most outstanding advertisement by any ABC member in any publishing category "promoting the significance of ABC audited circulation to advertisers, publisher and readers". Additionally, the judges gave BROADCASTING the top award for still another ABC-promoting advertisement from its 1957 campaign — as recognition of the most distinguished entry in the Business Publications Division. Both plaques have been added gratefully to the considerable collection amassed through BROADCASTING'S achievements over the years. paid circulation must be won, too . . . «t E O U L & * BROADCASTING'S total average PAID for the first six months of 1957: 18,A28 copies. Over 5,000 of these go to the allimportant agency-advertiser audience. And BROADCASTING has won more of it than the next three TVradio business journals combined. That's why only BROADCASTING has qualified for membership in the Audit Bureau of Circulations . . why only BROADCASTING, in its field, can give you an accurate, certified count of how many (and what kind of) PAID subscribers are reached by your advertising message.* It pays to use PAID circulation. You're a winner every time when you advertise in publications with this famous seal of audited PAID circulation . . . BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO 1735 DeSalei Street, N.W., Washington, D. C. a member of the Audit Bureau of Circulation* Broadcasting December 30, 1957 • Page 25