Broadcasting Telecasting (Oct-Dec 1957)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001547
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 08, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

The listing on these two pages shows major account shifts of 1957. Asterisk (*) indicates an account which moved twice or more. ACCOUNT FROM TO GROVE LABS (Bromo-Quinine) BENTON & BOWLES GARDNER GUNTHER BREWING SULLIVAN, STAUFFER, COLWELL & BAYLES LENNEN & NEWELL HAWAIIAN PINEAPPLE (Dole) N. W. AYER FOOTE, CONE & BELDING CHARLES E. HIRES N. W. AYER MAXON THE LEWIS HOWE CO. (Turns and Nature's Remedy) DANCER-FITZGERALD-SAMPLE MCCANN-ERICKSON INTERNATIONAL MINERALS & CHEMICAL (Accenf) BBDO NEEDHAM, LOUIS & BRORBY ANDREW JERGENS ROBERT W. ORR CUNNINGHAM & WALSH KIWI POLISH (American Div.) STREET & FINNEY COHEN & ALESHIRE KROGER * RALPH H. JONES CAMPBELL-EWALD CAMPBELL-EWALD CAMPBELL-MITHUM LAMBERT-HUDNUT (DuBarry) SULLIVAN, STAUFFER, COLWELL & BAYLES NORMAN, CRAIG & KUMMEL LANOLIN PLUS RUSSELL M. SEEDS KASTOR, FARRELL, CHESLEY & CLIFFORD JAMES LEES & SONS d'arcy N. W. AYER LEVER BROS. (Breeze) BBDO SULLIVAN, STAUFFER, COLWELL & BAYLES P. LORILLARD (Kent, Newport) YOUNG & RUBICAM LENNEN & NEWELL GEORGE W. LUFT CO. (Tangee) WARWICK & LEGLER CALKINS & HOLDEN MAGNAVOX FOOTE, CONE & BELDING MAXON PAUL MASSON INC. GEYER WEINER & GOSSAGE MONARCH WINE EMIL MOGUL LAWRENCE C. GUMBINNER NORTHEAST AIRLINES CHAMBERS & WISWELL J. WALTER THOMPSON NOXZEMA CHEMICAL (lather & brushless) SULLIVAN, STAUFFER, COLWELL & BAYLES MACMANUS, JOHN & ADAMS PABST BREWING East Side beer LEO BURNETT YOUNG & RUBICAM Three primary brands LEO BURNETT NORMAN, CRAIG & KUMMEL PARK & TILFORD (toiletries & cosmetics div.) EMIL MOGUL GRANT PEARSON PHARMACAL (Eye-Gene) AL PAUL LEFTON DONAHUE & COE PHILCO HUTCHINS MAXWELL ASSOC. PIERCE'S PROPRIETARIES KASTOR FARRELL CHESLEY & CLIFFORD Civilly 1V1 U L DDArTrD D f* A KADI E PROCTER & GAMBLE Dash COMPTON DANCER-FITZGERALD-SAMPLE Pin-It BENTON & BOWLES GREY American Family soap H. W. KASTOR TATHAM-LAIRD PRUDENTIAL INSURANCE ^ALJvlrNo ai I1U LU L1IN DAII WAV EVDDECC A/lCKirv KAILWAI CArKtli AutNLT (Air Express div.) ROBERT W. ORR BURKE DOWLING ADAMS READER'S DIGEST BBDO J. WALTER THOMPSON J. WALTER THOMPSON SCHWAB & BEATTY REGAL PALE BREWING GUILD, BASCOM & BONFIGLI HEINTZ REVLON * BBDO WARWICK & LEGLER WARWICK & LEGLER C. J. LA ROCHE C. J. LA ROCHE DOWD, REDFIELD & JOHNSTONE DOWD, REDFIELD & JOHNSTONE EMIL MOGUL HAROLD F. RITCHIE BUCHANAN BBDO ROOTS MOTORS ANDERSON & CAIRNS ERWIN, WASEY JACOB RUPPERT BREWERY WARWICK & LEGLER COMPTON SALADA TEA HERMON W. STEVENS SULLIVAN, STAUFFER, COLWELL & BAYLES SCHICK WARWICK & LEGLER BENTON & BOWLES S. A. SCHONBRUNN & CO. (Savarin) LAWRENCE C. GUMBINNER FOOTE, CONE & BELDING SCOVILL MFG. (Hamilton Beach div.) ERWIN, WASEY CAMPBELL-MITHUN SEABROOK FARMS N. W. AYER CORE, SERWER SEALY EDWARD H. WEISS J. WALTER THOMPSON SERVEL (refrigeration div.) HICKS & GREIST WALKER B. SHERIFF W. A. SHEAFFER PEN (consumer adv.) KEYES, MADDEN & JONES BBDO SHULTON (pharmaceutical div.) BRUDNO & BAILEY FOOTF CONF Jit RFiniNO I \JVJ 1 L , k^Ul.C <X OCL.IA111U STAHL-MYER CHARLES W. HOYT HICKS & GREIST STUDEBAKER-PACKARD BENTON & BOWLES BURKE DOWLING ADAMS SUN OIL CO. (motor products) ERWIN WASEY, RUTHRAUFF & RYAN WILLIAM ESTY TIDEWATER OIL CO. BUCHANAN FOOTE, CONE & BELDING U. S. SAVINGS BONDS N. W. AYER LEO BURNETT WESTERN AIRLINES BUCHANAN BBDO J. B. WILLIAMS CO. (now div. of Pharmaceuticals Inc.) Skol, Kreml, Williams shaving products J. WALTER THOMPSON PARKSON Confi products DOHERTY, CLIFFORD, STEERS & SHENFIELD PARKSON DURING 1957 Broadcasting December 30, 1957 • Page 29