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The listing on these two pages shows major account shifts of 1957. Asterisk (*) indicates an account which moved twice or more.
ACCOUNT
FROM
TO
GROVE LABS (Bromo-Quinine)
BENTON & BOWLES
GARDNER
GUNTHER BREWING
SULLIVAN, STAUFFER, COLWELL & BAYLES
LENNEN & NEWELL
HAWAIIAN PINEAPPLE (Dole)
N. W. AYER
FOOTE, CONE & BELDING
CHARLES E. HIRES
N. W. AYER
MAXON
THE LEWIS HOWE CO. (Turns and Nature's Remedy)
DANCER-FITZGERALD-SAMPLE
MCCANN-ERICKSON
INTERNATIONAL MINERALS & CHEMICAL (Accenf)
BBDO
NEEDHAM, LOUIS & BRORBY
ANDREW JERGENS
ROBERT W. ORR
CUNNINGHAM & WALSH
KIWI POLISH (American Div.)
STREET & FINNEY
COHEN & ALESHIRE
KROGER *
RALPH H. JONES
CAMPBELL-EWALD
CAMPBELL-EWALD
CAMPBELL-MITHUM
LAMBERT-HUDNUT (DuBarry)
SULLIVAN, STAUFFER, COLWELL & BAYLES
NORMAN, CRAIG & KUMMEL
LANOLIN PLUS
RUSSELL M. SEEDS
KASTOR, FARRELL, CHESLEY & CLIFFORD
JAMES LEES & SONS
d'arcy
N. W. AYER
LEVER BROS. (Breeze)
BBDO
SULLIVAN, STAUFFER, COLWELL & BAYLES
P. LORILLARD (Kent, Newport)
YOUNG & RUBICAM
LENNEN & NEWELL
GEORGE W. LUFT CO. (Tangee)
WARWICK & LEGLER
CALKINS & HOLDEN
MAGNAVOX
FOOTE, CONE & BELDING
MAXON
PAUL MASSON INC.
GEYER
WEINER & GOSSAGE
MONARCH WINE
EMIL MOGUL
LAWRENCE C. GUMBINNER
NORTHEAST AIRLINES
CHAMBERS & WISWELL
J. WALTER THOMPSON
NOXZEMA CHEMICAL (lather & brushless)
SULLIVAN, STAUFFER, COLWELL & BAYLES
MACMANUS, JOHN & ADAMS
PABST BREWING
East Side beer
LEO BURNETT
YOUNG & RUBICAM
Three primary brands
LEO BURNETT
NORMAN, CRAIG & KUMMEL
PARK & TILFORD (toiletries & cosmetics div.)
EMIL MOGUL
GRANT
PEARSON PHARMACAL (Eye-Gene)
AL PAUL LEFTON
DONAHUE & COE
PHILCO
HUTCHINS
MAXWELL ASSOC.
PIERCE'S PROPRIETARIES
KASTOR FARRELL CHESLEY & CLIFFORD
Civilly 1V1 U L
DDArTrD D f* A KADI E
PROCTER & GAMBLE
Dash
COMPTON
DANCER-FITZGERALD-SAMPLE
Pin-It
BENTON & BOWLES
GREY
American Family soap
H. W. KASTOR
TATHAM-LAIRD
PRUDENTIAL INSURANCE
^ALJvlrNo ai I1U LU L1IN
DAII WAV EVDDECC A/lCKirv KAILWAI CArKtli AutNLT
(Air Express div.)
ROBERT W. ORR
BURKE DOWLING ADAMS
READER'S DIGEST
BBDO
J. WALTER THOMPSON
J. WALTER THOMPSON
SCHWAB & BEATTY
REGAL PALE BREWING
GUILD, BASCOM & BONFIGLI
HEINTZ
REVLON *
BBDO
WARWICK & LEGLER
WARWICK & LEGLER
C. J. LA ROCHE
C. J. LA ROCHE
DOWD, REDFIELD & JOHNSTONE
DOWD, REDFIELD & JOHNSTONE
EMIL MOGUL
HAROLD F. RITCHIE
BUCHANAN
BBDO
ROOTS MOTORS
ANDERSON & CAIRNS
ERWIN, WASEY
JACOB RUPPERT BREWERY
WARWICK & LEGLER
COMPTON
SALADA TEA
HERMON W. STEVENS
SULLIVAN, STAUFFER, COLWELL & BAYLES
SCHICK
WARWICK & LEGLER
BENTON & BOWLES
S. A. SCHONBRUNN & CO. (Savarin)
LAWRENCE C. GUMBINNER
FOOTE, CONE & BELDING
SCOVILL MFG.
(Hamilton Beach div.)
ERWIN, WASEY
CAMPBELL-MITHUN
SEABROOK FARMS
N. W. AYER
CORE, SERWER
SEALY
EDWARD H. WEISS
J. WALTER THOMPSON
SERVEL (refrigeration div.)
HICKS & GREIST
WALKER B. SHERIFF
W. A. SHEAFFER PEN (consumer adv.)
KEYES, MADDEN & JONES
BBDO
SHULTON (pharmaceutical div.)
BRUDNO & BAILEY
FOOTF CONF Jit RFiniNO
I \JVJ 1 L , k^Ul.C <X OCL.IA111U
STAHL-MYER
CHARLES W. HOYT
HICKS & GREIST
STUDEBAKER-PACKARD
BENTON & BOWLES
BURKE DOWLING ADAMS
SUN OIL CO. (motor products)
ERWIN WASEY, RUTHRAUFF & RYAN
WILLIAM ESTY
TIDEWATER OIL CO.
BUCHANAN
FOOTE, CONE & BELDING
U. S. SAVINGS BONDS
N. W. AYER
LEO BURNETT
WESTERN AIRLINES
BUCHANAN
BBDO
J. B. WILLIAMS CO. (now div. of Pharmaceuticals
Inc.)
Skol, Kreml, Williams shaving products
J. WALTER THOMPSON
PARKSON
Confi products
DOHERTY, CLIFFORD, STEERS & SHENFIELD
PARKSON
DURING 1957
Broadcasting
December 30, 1957 • Page 29