Broadcasting Telecasting (Oct-Dec 1957)

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BIASED PAY TV REPORTS? The recently activated American Citizens Television Committee charged last week that national circulation magazines have consistently published pro-pay tv articles — and "appear unwilling to present the other side of the argument." The ACT committee also called on tv broadcasters to lend their facilities in presenting both sides. The committee, formed only last month "to represent the public" in the pay tv donneybrook [Program Services, Dec. 2], claimed that because they have heard only one side of the story, the people have been exposed to "a form of brainwashing which has prevented their becoming aware of the fundamental issues involved, namely, that the radio-tv spectrum is a natural resource in grave danger of being given away for private use." Among the magazines mentioned by Warren Adler, spokesman for the group, as having published only one side of the pay-tv controversy were Cosmopolitan. Pageant, Saturday Evening Post, Colliers, Saturday Review and Harper's. Akron, Ohio, said uhf stations "are no more deserving of special tax considerations than are the vhf stations, the fm stations or the am stations." Mr. Elliot said uhf tv eventually will outgrow its economic problems without the need of special tax relief. Bricker to Seek Re-election Sen. John W. Bricker (R-Ohio), ranking minority member of the Senate Commerce Committee and chairman during the Republican-controlled 83rd Congress, last week announced that he will seek re-election in 1958. A member of the Senate since 1946, he will be seeking his third term. He is a former governor of Ohio and in 1944 ran for vice president of the U. S. on the first Republican ticket featuring Thomas E. Dewey for President. Sen Bricker also is a member of Banking & Currency Committee and the Joint Atomic Energy Committee. Former Rep. Stephen M. Young has announced he will seek the Democratic nomination for the Senate seat. FTC Posts to Maclver, Murphy The Federal Trade Commission, in a move to handle increasing case work in monopoly and deceptive advertising, has named Robert R. Maclver as assistant director for antimonopoly of the bureau of litigation and Daniel J. Murphy as assistant director for antideceptive practices. Joseph E. Sheehy is bureau director. Mr. Maclver has been assigned to the monopoly field since he joined the Washington agency in 1941. Mr. Murphy, with the FTC since 1936, has specialized in deceptive practices since 1946. For' »o«R 3 SIX OF THE TOP TEN 5-TIME-A-WEEK SHOWS BELONG TO K-NUZ Put your product in K-NUZ top-rated time periods for sure-fire sales at the LOWEST COST PER THOUSAND! NO. 1 Buy in HOUSTON HOUSTON'S 24 HOUR MUSIC AND NEWS National Reps.: Forjoe & Co.— Southern Reps.: New York • Chicago • Los Angeles • CLARKE BROWN CO.— San Francisco • Philadelphia . Seattle Dallas • New. Orleans . Atlanta IN HOUSTON, CALL DAVE MORRIS, JAckson 3-2581 Broadcasting December 30, 1957 • Page 59