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FILM
THE 10 TOP FILMS IN 10 MAJOR MARKETS
AS RATED BY ARB IN NOVEMBER
FROM the monthly audience surveys of American
Research Bureau, Broadcasting each month lists the 10 top-rated syndicated film programs in 10 major markets, selected to represent all parts of the country with various degrees of competition. Despite all precautions, occasional errors will occur in these tables, due to use of the same program name for both a syndicated and a network series and the practice of some stations of substituting local titles (such as [advertiser] Theatre) for real program names.
NEW YORK seven-station market
Rank Program Distr.
Day & Time
Sta.
Rating
1.
Highway Patrol (Ziv)
Mon.
7:00
WRCA
■TV
19.1
2.
The Honeymooners
(CBS Film)
Tues.
7:00
WRCA
-TV
18.1
3.
Death Valley Days (Pacific
Borax)
Wed.
7:00
WRCA
•TV
16.1
4.
If You Had A Million
Sat.
7:00
WCBS
TV
14.8
(MCA-TV)
5.
Silent Service (NBC Film)
Fri.
7:00
WRCA
-TV
12.3
6.
Code 3 (ABC Film)
Wed.
10:30
WRCA
■TV
11.3
7.
26 Men (ABC Film)
Tues.
10:30
WABC
-TV
9.5
8.
Harbor Command (Ziv)
Fri.
10:30
WABC
-TV
9.0
Mon.
6:30
WABD
8.9
9.
Looney Tunes (Guild-AAP)
Sat.
10.
Boots & Saddles (NBC Film)
Thurs. 7:00
WRCA
-TV
8.7
LOS ANGELES seven-station market
Rank Program
Distr.
Day St Time
Sta.
Rating
1.
Highway Patrol
(Ziv)
Mon.
9
:00
KTTV
16.7
2.
Death Valley Days (Pacific
Thurs.
7
:00
KRCA
16.2
Borax)
3.
Dick Powell
(Official)
Sat.
9
:30
KNXT
15.8
4.
Whirlybirds
(CBS Film)
Mon.
7
:30
KHJ-TV
14.3
5.
Men of Annapolis
(Ziv)
Thurs.
7
30
KNXT
13.3
6.
Search for Adven
(Bagnall)
Thurs.
7
:00
KCOP
12.9
7.
The Honeymooners
(CBS Film)
Thurs.
7
00
KNXT
12.6
8.
San Fran. Beat
(CBS Film)
Sat.
9
•30
KTTV
12.5
9.
Boots & Saddles
(NBC Film)
Tues.
7
:00
KRCA
11.5
10.
Sheriff of Cochise
(NTA)
Sat.
7
:30
KTTV
11.3
CHICAGO four-station market
WASHINGTON four-station market
Rank
Program
Distr.
Day & Time Sta.
1. Silent Service (NBC Film)
2. Brave Eagle (CBS Film)
3. State Trooper (MCA-TV)
4. Highway Patrol (Ziv)
5. Annie Oakley (CBS Film)
6. Bugs Bunny (AAP)
7. City Detective (MCA-TV)
8. Sheriff of Cochise (NTA)
9. Men of Annapolis (Ziv) 10. The Honeymooners
(CBS Film)
Tues.
Tues.
Wed.
Fri.
Fri.
M-F
Fri.
Wed.
Mon.
9:30 6:00 9:30 8:00 6:00 6:30 9:30 10:00 9:30
WNBQ WGN-TV WNBQ WGN-TV WGN-TV WGN-TV WGN-TV WNBQ WGN-TV
Thurs. 9:30 WGN-TV
Rating
24.3 17.0 16.3 14.8 14.6 13.8 13.7 13.3 12.0
11.7
Rank Program
1. Highway Patrol
Distr.
Day & Time Sta.
Rating
(Ziv)
2. Annie Oakley (CBS Film)
3. Science Fict. Theatre (Ziv)
4. Stu Erwin (Official)
5. Last of Mohicans (TPA)
6. Jungle Jim (Screen Gems)
7. Men of Annapolis (Ziv)
8. Brave Eagle (CBS Film)
9. Gray Ghost (CBS Film) 10. Ellery Queen (TPA)
Sat. 7:00 Fri. 7 :00 Sun. 6:00 Thurs. 7:00 Wed. 7:00 Thurs. 6:00 Tues. 9:00 Fri. 6 :00 Sat. 10:30 Mon. 7:00
WTOP-TV
WTOP-TV
WMAL-TV
WRC-TV
WRC-TV
WMAL-TV
WTOP-TV
WMAL-TV
WTOP-TV
WRC-TV
21.0 16.2 15.9 15.8 15.7 15.2 15.1 14.5 14.4 14.1
MINNEAPOLIS-ST. PAUL four-station market
Rank Program Distr. Day & Time Sta. Rating
1. Death Valley Days (Pacific
Borax) Sat. 6:00 WCCO-TV 21.3
2. Dr. Christian (Ziv) Sat. 9:30 WCCO-TV 21.0
3. Popeye Clubhouse (AAP) M-F 5:30 WCCO-TV 20.6
4. State Trooper (MCA-TV) Tues. 9:30 KSTP-TV 18.7
5. Annie Oakley (CBS Film) Sat. 5:30 KSTP-TV 16.7
6. Bugs Bunny Time (AAP) M-F 4:30 WCCO-TV 16.6
7. Code 3 (ABC Film) Mon. 9:30 WTCN-TV 16.4
8. Wild Bill Hickok (Screen
Gems) Sat. 11:00 WCCO-TV 15.6 a.m.
9. O. Henry Playhouse (Gross
Krasne) Sun. 9:30 KSTP-TV 14.9
10. Silent Service (NBC Film) Thurs. 9:30 WTCN-TV 14.3
SEATTLE-TACOMA four-station market
Rank Program
Distr.
1. Gray Ghost (CBS Film)
2. Highway Patrol (Ziv)
2. Silent Service (NBC Film)
3. Search for Adven. (Bagnall)
4. Whirlybirds (CBS Film)
5. Death Valley Days (Pacific
Borax)
6. 26 Men (ABC Film) I.Frontier (NBC Film I
8. Kingdom of the Sea (Guild)
9. The Honeymooners
(CBS Film) 10. Sheriff of Cochise (NTA)
Day & Time
Sta. Rating
Sun.
6:00
KING-TV
29.8
Thurs.
7:00
KOMO-TV
28.4
Mon.
7:30
KING-TV
28.4
Mon.
7:00
KING-TV
28.2
Thurs.
7:00
KING-TV
25.9
Thurs.
9:00
KOMO-TV
21.8
Mon.
7:00
KOMO-TV
21.4
Sun.
9:30
KTNT-TV
21.0
Tues.
7:00
KOMO-TV
20.4
Sun.
6:30
KING-TV
19.R
Sat.
7:00
KING-TV
19.3
CLEVELAND three-station
Rank Program Distr.
1. Silent Service (NBC Film)
2. Highway Patrol (Ziv)
2. Science Fict. Theatre (Ziv)
3. Frontier Doctor (H-TV)
4. Range Rider (CBS Film)
5. Man Behind the Badge
(MCA-TV)
6. Cisco Kid (Ziv)
7. Popeye Clubhouse (AAP)
8. Jungle Jim (Screen Gems)
9. Soldiers of Fort. (MCA-TV) 10. Federal Men (MCA-TV)
Day & Time
Sta.
Rating
Sat.
10:30
WTW
TV
26.5
Tues.
7:00
WJW
TV
22.9
Tues.
6:00
KYW
-TV
22.9
Mon.
7:00
KYW
TV
22.6
Sun.
7:00
WEWS
21.8
Wed.
6:30
KYW
TV
21.5
Wed.
6:00
KYW
-TV
21.2
M-F
5:30
KYW
-TV
21.0
Fri.
6:30
KYW
-TV
20.1
Thurs
6:00
KYW
-TV
19.3
Thurs
6:30
KYW
-TV
19.2
ATLANTA three-station market
Rank Program Distr.
1. Highway Patrol (Ziv)
2. Sheriff of Cochise (NTA)
3. State Trooper (MCA-TV)
4. Code 3 (ABC Film)
5. Casey Jones (Screen Gems)
6. Whirlybirds (CBS Film)
7. If You Had A Million
(MCA-TV)
3. Kit Carson (MCA-TV) 9. Heart of City (MCA-TV) 10. Badge 714 (NBC Film)
Day & Time
Sta. Rating
Fri.
7:30
WAGA-TV
28.3
Tues.
7:00
WSB-TV
26.8
Fri.
7:00
WAGA-TV
25.4
Sat.
10:30
WAGA-TV
24.6
Mon.
7:00
WAGA-TV
22.5
Wed.
7:00
WSB-TV
22.2
Mon.
7:00
WSB-TV
20.1
Tues.
6:30
WLWA
19.5
Thurs. 6:30
WLWA
19.4
Tues.
7:00
WAGA-TV
18.9
COLUMBUS three-station market
BOSTON two-station market
Rank Program
1. Death Valley Days
Distr.
Day & Time Sta.
Rating
Rank
Program
Distr.
( PacificBorax)
2. The Honeymooners
(CBS Film)
3. Frontier Doctor (H-TV)
4. Our Miss Brooks (CBS Film)
5. Whirlybirds (CBS Film)
6. Highway Patrol (Ziv)
7. Mama (CBS Film)
8. Waterfront (MCA-TV)
9. Soldiers of Fort. (MCA-TV) 10. Annie Oakley (CBS Film)
Sun. Sat.
9:30 7:00
Fri. 7:00 Sun. 6:30 Thurs. 7:00 Tues. 10:30 Wed. 6:30 Sat. 6:30 Thurs. 6:30 Mon. 6:00
WBNS-TV WBNS-TV
WTVN-TV WBNS-TV WTVN-TV WBNS-TV WBNS-TV WBNS-TV WTVN-TV WBNS-TV
29.6 28.7
28.4 23.9 23.1 22.2 21.9 21.3 20.7 20.3
Federal Men (MCA-TV) Whirlybirds (CBS Film)
Decoy (Official) Frontier Doctor (H-TV) The Honeymooners
(CBS Film) Frontier (NBC Film)
Golden Playhouse (Official) Highway Patrol (Ziv) Harbor Command (Ziv) Silent Service (NBC Film) 26 Men (ABC Film)
Day & Time
Sta. Rating
Mon.
7:00
WBZ-TV
29.3
Tues.
7:00
WBZ-TV
28.1
Sun.
10:30
WBZ-TV
28.6
Thurs
. 7:00
WBZ-TV
25.6
Sat.
10:30
WNAC-TV
24.1
Fri.
10:30
WNAC-TV
22.7
Wed.
7:00
WBZ-TV
22.7
Sat.
7:00
WBZ-TV
22.4
Sun.
7:00
WNAC-TV
22.2
Fri.
7:00
WBZ-TV
21.8
Sun.
7:00
WBZ-TV
21.1
Page 62 • December 30, 1957
Broadcasting