Broadcasting Telecasting (Oct-Dec 1957)

PROGRAMS & PROMOTIONS efforts succeed. Radio figures reported for West Germany on Nov. 1 were 14.278,985 licensed sets, with a monthly growth rate of 55,000. ROAD SHOW: A 1953 ban on tv sets in automobiles was invoked in Hamilton, Ont., this month when Harold Smith was charged with having an 8-in. set installed inside of his convertible. The motorist is scheduled to appear in court on the charge Jan. 2. He will be liable to a $5-50 fine, if found guilty. Mr. Smith stated that he only watches tv while he has the car parked at a quiet spot on the side of the road. SILENT NIGHT: A strike by radio-tv technicians of the French government broadcasting system canceled Christmas broadcasts Dec. 24 and 25. Special shows planned for Radiodiffusion Television Francaise were a midnight mass, a pantomime of the Nativity, children's shows and feature films. Earlier in the month, the government-operated radio station of the Saar was silent for one day as 360 striking employes demanded a 20% pay raise. Broadcasting resumed the next day when the station capitulated to their demands, based on currency fluctuations occurring during the Saar's transfer from France to Germany. INTERNATIONAL SHORTS Seven-Up Ontario Ltd. (soft drinks) Toronto, on Jan. 4 plans to start half-hou^ Walt Disney tv show Zorro on CBC tv network. Agency is Vickers & Benson Ltd. in that city. Max Factor & Co. (cosmetics), Toronto, has appointed James Lovick & Co. that city, effective Jan. 1. CKAC Montreal, Que., will inaugurate its 50 kw transmitter (built by Canadian GE and utilizing germanium rectifiers and transistors) in mid-January on 730 kc. CBWT Winnipeg, Man., plans to move from channel 4 to channel 3 to improve reception throughout area southwest of city and close to that covered by KXJB-TV Valley City, N. D., 200 miles south oi Winnipeg. Both stations went on air on channel 4 about same time, May 1954, and there has been consistent interference in fringe areas. CBWT makes move at cost of about $60,000 and expects to complete it early in 1958. CKBI-TV Prince Albert, Sask., reports it became secondary affiliate of CBS-TV Dec. 15. CFRS Simcoe, Ont., is doing weekly program of local Canadian news for broadcasting to Canadian armed forces serving with United Nations Emergency Force in Middle East. Program, under supervision of Ted Fielder, managing director of CFRS, is being prepared by station and sent to Middle East by Canadian Department of National Defense. Other Canadian independent radio stations are supplying messages from relatives of men serving in area for inclusion in one-hour program. Broadcasting KMOX Sets Stereophonic Show Listeners will hear the second stereophonic program to be offered by KMOX St. Louis during the holidays when that station and KCFM (FM) there pick up the Boston Pops Orchestra from St. Louis' Chase Hotel tomorrow (Tuesday). The first holiday stereo show for KMOX was its Christmas Eve broadcast of a midnight mass from the New Cathedral. Conductor Arthur Fiedler's New Year's Eve bill will include marches and themes from opera, Tin Pan Alley and broadway shows, KMOX has announced. Buyers Get WNCT's Map & Facts A "Station Effectiveness Map" is being sent to timebuyers by WNCT (TV) Greenville, N. C, in which the usual contours and circles are replaced by penetration statistics and viewership. The station keeps agencies posted on market growth with a periodical report and space is provided on the map to stick the new data. KNUZ Polls Housewives1 Choice In an effort to determine what kind of music the average housewife likes to hear, KNUZ Houston conducted a weekly poll of homemakers all along the Gulf Coast. The station reports that as a result of the six months' promotion, it has learned that they like music with a swinging beat, but they want the lyrics to have some value. For example, the station reports that they turned thumbs down on such big sellers as "Little Bitty Pretty One" and "Black Slacks." The KNUZ panel of women consists of 300 housewives who send in a list of their five favorite songs each week. They also are asked to vote against the songs they find irritating, objectionable and the ones of which they are growing tired. The winning songs in the poll were played on the KNUZ Housewives Hit Parade. Silence May Be Golden, But . . . A contest to find a parakeet talented enough to repeat station breaks identifying WINS New York is being conducted by the station with the winning bird to receive a lifetime supply of parakeet feed and the owner a cash prize of $25. WINS says over SANTA CLAUS paraded for WIP Philadelphia outside the hotel where the Radio & Television Executives Society were holding its annual Christmas party, bearing the sign: "Beware of Imitations — Buy WIP." 7,350 parakeet owners in the area claim their birds can do it. The station's engineers plan to visit homes with tape recorders. 'Negro Radio' Booklet by KATZ A sales manual titled "Why Negro Radio?" is available from KATZ St. Louis, Mo., dealing with the problems of a station catering to a large negro market. 'The Last Word' Returns to CBS The CBS Radio series, The Last Word, devoted to the vagaries of the English language and the meaning of words returns Jan. 7, 9:30-10 p.m., after a four-month absence. The CBS Public Affairs series is also on CBS-TV, Sunday, 3:30-4 p.m. KOCS Gets Weekly Write-Up A weekly column, discussing programs, promotions and sponsors of KOCS Ontario, Calif., is being run in the Ontario-Upland Daily Report, titled "On the Air with KOCS." Complete JW'G'JW Likwj NOW ON WAKRTV during PEAK EVENING hours AKRON BURKE • STUART, INC New York, Chicago, Detroit, Hollywood San Francisco or KEN KEEGAN PO 2-8811 Akron December 30, 1957 • Page 67