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NOTICE TO EDITORS — This advertisement currently appears in leading national magazines. For more than 30 years, Metropolitan Life has sponsored similar messages on national health and safety. Because of public interest in the subject matter of these advertisements. Metropolitan offers all news editors (including radio news editors).
free use of the text of each advertisement in this series. The text may be used in regular health features, health columns or health reports with or without credit to Metropolitan. The Company gladly makes this material available to editors as one phase of its public-service advertising in behalf of the nation's health and safety.
Are you ready for emergencies like fliese?
Now is the time to check your first-aid cabinet . . . for during the summer months there is a daily average of 280 accidental deaths, to say nothing of the almost endless number of bums, cuts, bruises and other injuries.
So, it is important to know what to do and what not to do in situations ranging from minor scratches or cuts to more serious injuries such as broken bones.
To treat minor cuts: most cuts heal quickly if cared for promptly, but can be
come serious if infection develops. The first thing to do is to wash the cut under warm running v, ater. Then promptly apply a mild antiseptic and sterile compress.
If iodine is used, remember that it becomes stronger with age and old solutions should not be applied.
To treat more serious injuries: falls cause many serious injuries, especially among young children and people age 65 and over. ]f you suspect a fall has caused a broken bone, do not move the victim
unless absolutely necessary. Keep the patient comfortable and get medical care promptly.
If an accident occurs and you cannot determine its extent or seriousness, call a doctor. Describe the injury, tell him where the victim is, what you have done and the victim's apparent condition.
With your description, the doctor can offer suggestions, decide how urgently he is needed and foresee what equipment he should bring.
COPYRIGHT 1957 M ETROPO t-lT AN LIFE INSURANCE COMPANY
Metropolitan Life Insurance Company
(A MUTUAL COMPANY)
1 Madison Avenue, New York 10, N. Y.
Broadcasting • Telecasting
August 26, J 957 • Page 103