Broadcasting Telecasting (Jul-Sep 1957)

Page scan 0001445 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jul-Sep 1957
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
0001445
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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26' YEAR BROADCASTING TELECASTING THE BUSINESSWEEKLY OF RADIO AND TELEVISION SEPTEMBER 23, 1957 35< PER COPY ^ FCC acts on pay tv Report on NARTB regionals Revlon polishes off BBDO IN THIS ISSUE: COMPLETE INDEX PAGE 7 ffCC opens door, slightly, to pay tv Page 27 ffiBDO loses $8 million Revlon account Page 30 iPlenty of meat on NARTB menu Page 44 iBackground: Moulder cornmittee at work Page 78 Speaking of COSTS • • . Results considered, WHO costs less than any possible "economy package" in Iowa: MiOre Iowa families listen to WHO regularly, daytime, than to all the % other Iowa stations COMBINED^! Source: 1956 Iowa Radio Audience Survey WHO Radio is part of Central Broadcasting Company, which also owns and operates WHO-TV, Des Moines WOC-TV, Davenport WHO for Iowa PLUS! Des Moines . . . 56^306 Col. B. J. Palmer, President P. A. Loyet, Resident Manager Robert H. Harter, Sales Manager ' ^^L^ Peters, Griffin, Woodward, Inc., ^^"^ National Representatives