Broadcasting Telecasting (Apr-Jun 1958)

THE WEEK IN BRIEF FCC Rapped — House investigators' interim report criticizes many FCC actions and customs; tells commissioners to cease many practices and promises remedial legislation on other points. Current phase of hearings concluded with testimony from present and former commissioners. Page 27. Ethics for the FCC — Code of procedure considered by the Commission. Securities & Exchange Commission has drafted its own "list of integrities." Legislation introduced in Congress to govern contacts of litigants and commissioners. Page 28. Creativity— A hard word to define, but many attempt it during two-day third visual communications conference of Art Directors Club of New York. ADC also announces tops in tv art by citing seven outstanding entries in categories running from network on-air promotion to lengthy film commercials. Pages 36, 84. Pabst-Pepsi Talks — Soft drink firm and brewery may reopen discussions of merger or consolidation following proxy victory by group headed by Harris Perlstein, Pabst chairman. Page 38. Fund Eyes Madison Ave.— Fund for the Republic, knee deep in tv study, may look into tv's "standards for acceptable advertising," the BMI-ASCAP feud to add to toll tv, audience ratings and tv-government relationship among other subjects. Tentatively earmarked for inquiry: allocation of $240,000 in 1958. Page 42. Princess Takes a Flyer — Interim report on Sid Caesar Invites You, Helena Rubinstein Inc. and Ogilvy, Benson & Mather detail the ingredients of Princess Gourielli's not-sosecret formula that brought tv life back to Sid Caesar and Imogene Coca. Page 44. Other Inter-network Switches-Aubrey leaves ABC-TV for CBS. ABC promotes Moore, Mullin. Page 57. Three More Weeks — NAB conventions — Management and Engineering — start April 27 in Los Angeles. Programming nearly complete as first unit of association's Washington headquarters staff prepares to leave for Biltmore and Statler convention site. Page 58. Libel Victory — Major court recognition of broadcasters' liability for candidates' comments comes from North Dakota Supreme Court decision. Court upholds lower tribunal's ruling that broadcasters should not be liable for remarks by candidates when they have no right to control their statements. Page 64. FCC Gets Off Community Antenna Hook — Commission dismisses complaint by 13 western radio and tv stations asking agency to assume jurisdiction over community antenna tv systems as common carriers. FCC's reasoning: Customer decides what signals are transmitted on common carrier; he doesn't on CATV. Page 66. Radio vs. Death — Congress told by broadcasters how radio can cut death toll on highways. MBS, NAB and WIP Philadelphia show how 36 million car radios can promote safety. Page 68. More on Hollywood Musicians— New MGA asks NLRB certification at eight movie studios; charges AFM Local 47 executives with unfair pressures on musicians. Page 85. IBEW, CBS Negotiating — Union and network continue discussions in effort to reach agreement on new contract. Job security, pay increases appear to be main barriers to early accord as danger of strike persists. Page 86. U. S. Steel — It takes on a shiny "new look" as the giant of Pittsburgh revamps its advertising approach, makes bid for consumer by creating new corporate image and plans to make first full use of spot tv. Page 48. The Long Hot Summer — Networks and advertisers will sweat it out with program schedules heavy on re-runs, light on experimental new material. They have benefit of new technique in distributing programs, though, getting magnetic tape recording equipment ready for annual tussle with daylight saving time confusion. Page 52. DeGray Heads ABC Radio — Eastman leaves presidency after contract is settled. Harrison, Moudy, Lichtenstein and Hamilton leave as new streamlined programming format goes into effect. "ABN" to be abandoned in favor of "ABC Radio" as network's identification. Page 56. Stanton Warns of "Tampering"— Wreck the networks and the in-depth news programming of Peabody quality will go by the board, CBS president tells 800 at awards luncheon in New York. CBS takes three honors, NBC is awarded four, and ABC a single kudo in annual George Foster Peabody event. Pages 57, 82. Don't Bite the Hand That Feeds You — That's the word from Victor Seydel, radio-tv vice president of Anderson & Cairns, in this week's Monday Memo. Reporting that some stations are concerned more with filling their schedules than with serving the advertiser, he reminds them that the lean years weren't that long ago — and could return. Page 113. DEPARTMENTS MR. SEYDEL ADVERTISERS & AGENCIES 36 AT DEADLINE 9 AWARDS 82 BUSINESS BRIEFLY 38 CHANGING HANDS 76 CLOSED CIRCUIT 5 COLORCASTING 42 DATELINES 78 EDITORIAL 114 EDUCATION 86 FILM 70 FOR THE RECORD 89 GOVERNMENT 64 IN REVIEW 14 INTERNATIONAL 81 IN PUBLIC INTEREST 20 LEAD STORY 27 MANUFACTURING 80 MONDAY MEMO 113 NETWORKS 52 OPEN MIKE 18 OUR RESPECTS 24 PEOPLE HO PERSONNEL RELATIONS 85 PROFESSIONAL SERVICES ... 85 PROGRAMS & PROMOTIONS . 87 STATIONS 74 TRADE ASSNS 58 UPCOMING 100 Broadcasting April 7, 1958 Page